PENGARUH DISCOUNT, KUALITAS PRODUK, GRATIS ONGKIR DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK SHOP

LISTIA RAHMA YUNI, NPM 1901100102 (2023) PENGARUH DISCOUNT, KUALITAS PRODUK, GRATIS ONGKIR DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK SHOP. Tugas_Akhir (Artikel) Jurnal Mirai Management, 8 (3). pp. 387-400. ISSN 2598-8301 (e-ISSN)

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Abstract

The Purpose of this study was to find empirical evidence of the influence of discounts, product quality, free shipping and live streaming on the purchasing decisions of Tiktok Shop users, with a survey conducted on all Tiktok application users in the Aek Nabara area, Kec. Upper Bar, Kab. Labuhanbatu. The sampling technique uses the purposive sampling method, where the selected sample is 100 users of the Tiktok application. Data were processed using multiple linear regression statistical test methods. The results of this study are that the Discount variable has a T-count value of 1,395<T-table 1.985 with a sig value of 0.166>0.05, and the Product Quality Variable has a T-count value of 2.946>T.table 1.985 with a sig value of 0.004<0.05 and the Free Shipping Rating Variable has a T-value count 2.291>T.table 1.985 with a sig value of 0.024<0.05, and Live Streaming variable have a T count value of 2.865 > T table 1.985 with a sig value of 0.005<0.05. Thus the value of the Live Streaming variable has a positive and significant effect on the consumptive variable. Keywords : Discount, Product Quality, Free Shipping, Live Streaming, Purchase Decision

Item Type: Article
Uncontrolled Keywords: Discount, Product Quality, Free Shipping, Live Streaming, Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 15 Oct 2024 04:03
Last Modified: 15 Oct 2024 04:03
URI: http://repository.ulb.ac.id/id/eprint/1179

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