MUHAMMAD RIDHO SIREGAR, NPM 2010100011 (2024) ANALISIS HARGA, CITRA RASA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA MINUMAN BANDREK DI RANTAUPRAPAT. Tugas_Akhir (Artikel) IIJSE : Indonesian Interdisciplinary Journal of Sharia Economics, 8 (1). pp. 1353-1367. ISSN 2621-606X (e-ISSN)
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Abstract
In the business world, competition is an absolute must for every business actor, therefore, business actors need to design the right strategy to attract buyers to buy the products offered. Price, taste and quality of service of a product are some of the factors that influence consumer decisions to make purchases. This study aims to determine the effect of price, taste and quality of service on consumer purchasing decisions for bandrek drinks in Rantauprapat. The population in this study were all consumers of bandrek drink shops in Rantauprapat. The study used multiple linear regression tests. The results of the study showed that the variables of price, taste and quality of service simultaneously had a strong and unidirectional influence on consumer purchasing decisions for bandrek drinks. Price, taste and quality of service partially had a strong and unidirectional influence on consumer purchasing decisions for bandrek drinks. Keywords : Price, Taste, Service Quality, Purchasing Decision
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Price, Taste, Service Quality, Purchasing Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 14 Apr 2025 07:46 |
| Last Modified: | 14 Apr 2025 07:46 |
| URI: | http://repository.ulb.ac.id/id/eprint/1255 |
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