PENERAPAN METODE MOORA UNTUK PENENTUAN PRIORITAS PROYEK INVESTASI DI PERUSAHAAN STARTUP

BERNAT ERWIN PASARIBU, NPM 2109400143 (2025) PENERAPAN METODE MOORA UNTUK PENENTUAN PRIORITAS PROYEK INVESTASI DI PERUSAHAAN STARTUP. Tugas_Akhir (Artikel) Jurnal Sistem Informasi, Teknik Komputer dan Teknologi Pendidikan, 4 (2). pp. 74-80. ISSN 2828-7921 (e-ISSN)

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Abstract

Penentuan prioritas proyek investasi merupakan salah satu tantangan utama yang dihadapi perusahaan startup, terutama karena keterbatasan sumber daya finansial dan tingginya tingkat risiko yang terkait dengan inovasi. Metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) menawarkan pendekatan sistematis yang mampu membantu perusahaan dalam mengatasi kompleksitas pengambilan keputusan dengan mempertimbangkan berbagai kriteria. Penelitian ini bertujuan untuk menerapkan metode MOORA dalam menentukan prioritas proyek investasi pada perusahaan startup, dengan menggunakan beberapa kriteria evaluasi, baik dari aspek finansial maupun non-finansial. Kriteria yang dianalisis meliputi return on investment (ROI), risiko, waktu pengembalian modal, inovasi, potensi pasar, serta dampak strategis jangka panjang. Melalui proses normalisasi data dan perhitungan rasio, setiap proyek diurutkan berdasarkan tingkat prioritasnya. Hasil penelitian menunjukkan bahwa metode MOORA dapat menghasilkan rekomendasi yang objektif dan akurat dalam menentukan proyek yang paling layak untuk diutamakan. Selain itu, hasil analisis juga menekankan pentingnya fleksibilitas dalam penyesuaian bobot kriteria, seiring dengan perubahan kondisi pasar dan dinamika persaingan. Dengan penerapan metode ini, perusahaan startup dapat mengoptimalkan alokasi sumber daya mereka secara lebih efektif, meminimalkan risiko kerugian, dan meningkatkan peluang kesuksesan investasi di masa depan. Rekomendasi juga mencakup evaluasi berkala untuk memastikan keberlanjutan relevansi analisis. Kata Kunci : Metode MOORA, Prioritas Proyek Investasi, Perusahaan Startup, Return On Investment (ROI), Risiko Investasi, Inovasi, Alokasi Sumber Daya, Pengambilan Keputusan ================================================================================================= Prioritizing investment projects is one of the main challenges faced by startup companies, especially due to limited financial resources and the high level of risk associated with innovation. The Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method offers a systematic approach that is able to help companies overcome the complexity of decision making by considering various criteria. This study aims to apply the MOORA method in determining investment project priorities in startup companies, using several evaluation criteria, both from financial and non-financial aspects. The criteria analyzed include return on investment (ROI), risk, payback time, innovation, market potential, and long-term strategic impact. Through the process of data normalization and ratio calculation, each project is sorted based on its priority level. The results show that the MOORA method can produce objective and accurate recommendations in determining the most feasible projects to be prioritized. In addition, the results of the analysis also emphasize the importance of flexibility in adjusting the weight of criteria, in line with changes in market conditions and competitive dynamics. By applying this method, startup companies can optimize their resource allocation more effectively, minimize the risk of loss, and increase the chances of future investment success. The recommendations also include periodic evaluations to ensure the sustainability of the relevance of the analysis. Keywords : MOORA Method, Investment Project Priority, Startup Company, Return On Investment (ROI), Investment Risk, Innovation, Resource Allocation, Decision Making

Item Type:	Article
Uncontrolled Keywords:	Metode MOORA, Prioritas Proyek Investasi, Perusahaan Startup, Return On Investment (ROI), Risiko Investasi, Inovasi, Alokasi Sumber Daya, Pengambilan Keputusan ========================== MOORA Method, Investment Project Priority, Startup Company, Return On Investment (ROI), Investment Risk, Innovation, Resource Allocation, Decision Making
Subjects:	Z Bibliography. Library Science. Information Resources > ZA Information resources Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions:	Fakultas Sains Dan Teknologi > Sistem Informasi
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	30 Apr 2025 08:46
Last Modified:	30 Apr 2025 08:46
URI:	http://repository.ulb.ac.id/id/eprint/1312

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