DETERMINASI SIKAP MASYARAKAT DALAM MENGGUNAKAN FINANSIAL TEKNOLOGI

DINDA HADI SOFYAN HRP, NPM 2001100037 (2024) DETERMINASI SIKAP MASYARAKAT DALAM MENGGUNAKAN FINANSIAL TEKNOLOGI. Tugas_Akhir (Artikel) Faculty of Economics and Business International Conference (FEBIC). pp. 1-8.

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Abstract

On the other hand, community factors influence the attitude of using online loan services due to the ease of technology. The role of technology also influences a person's behavior or attitude and gives birth to a digital society. This re se a rch m o d e l is d e sc r ip t ive which u t ilize s a qu an t ita t ive m e lnd e lka tan m e lto d e l, namely a qu an t ita t ive m e lto d e l that u t ilize s p r im e lr data analysis (an g ke lt) a s data from information that will be re la ted to th e things to be s tud ied te lrse lbu lt. The population in this study were the people of Labuhanbatu Regency, totaling 513,826 people, sourced from the Central Statistics Agency (BPS) of Labuhanbatu Regency in 2023. The sampling technique uses the Slovin formula and from the calculation results with a margin of error of 10% of the total population to 99.9 or fulfilled to 100 respondents. The sampling technique is simple random sampling. From the results of the study found that digital financial literacy does not have a positive and significant effect on customer attitudes. Conversely, the ease of financial technology has an influence on customer attitudes. Customer attitudes towards literacy and convenience have a simultaneous effect so that these two variables are the right variables in this study. Keywords: Digital Financial Literacy, Financial Ease of Technology

Item Type:	Article
Uncontrolled Keywords:	Digital Financial Literacy, Financial Ease of Technology
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance T Technology > T Technology (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	26 May 2025 08:33
Last Modified:	27 May 2025 02:04
URI:	http://repository.ulb.ac.id/id/eprint/1432

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