RENA RINDIANY, NPM 2108100047 (2025) PENERAPAN TEKNOLOGI DIGITAL UNTUK OPERASIONAL DAN LAYANAN UMKM FLORIST. Tugas_Akhir(Artikel) Journal of Informatics Management and Information Technology, 5 (3). pp. 390-397. ISSN 2774-4744 (e-ISSN)
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Abstract
UMKM florist menghadapi tantangan dalam mengelola operasional dan menjangkau konsumen secara luas. Penelitian ini bertujuan menganalisis pemanfaatan teknologi digital untuk meningkatkan efisiensi operasional dan kualitas layanan pada UMKM florist Rndyaniii Florist yang berlokasi di Rantauprapat. Metode yang digunakan adalah studi kasus dengan pendekatan deskriptif kualitatif melalui observasi, wawancara, dan dokumentasi. Rndyaniii Florist memanfaatkan berbagai platform digital, seperti Instagram, Facebook, TikTok, dan WhatsApp Business untuk promosi, komunikasi, dan pemesanan produk. Selain itu, toko juga menggunakan website berbasis Google Sites sebagai etalase digital yang memudahkan pelanggan mengakses informasi produk. penelitian ini penting dilakukan untuk mengkaji bagaimana teknologi digital seperti media sosial, aplikasi komunikasi, dan website sederhana dapat diimplementasikan secara efektif dalam konteks UMKM florist. Hasil sementara menunjukkan bahwa pemanfaatan platform digital secara konsisten mampu mempercepat proses pemesanan, meningkatkan interaksi dengan pelanggan, serta memperluas jangkauan pemasaran. Digitalisasi membantu efisiensi operasional harian dan membentuk citra usaha yang lebih profesional. Penelitian ini memberikan gambaran nyata mengenai strategi digitalisasi yang dapat diterapkan oleh pelaku UMKM florist lainnya, khususnya dalam menghadapi persaingan pasar yang semakin berbasis teknologi. Kata Kunci: UMKM, Florist, Digitalisasi, Operasional, Layanan =========================================================== Florist MSMEs face challenges in managing operations and reaching a broader customer base. This study aims to analyze the use of digital technology to improve operational efficiency and service quality at Rndyaniii Florist, an MSME located in Rantauprapat. The research method used is a case study with a descriptive qualitative approach through observation, interviews, and documentation. Rndyaniii Florist utilizes various digital platforms such as Instagram, Facebook, TikTok, and WhatsApp Business for promotion, communication, and product ordering. In addition, the store also uses a website based on Google Sites as a digital catalog to facilitate customer access to product information. This study is important to examine how digital technologies such as social media, communication applications, and simple websites can be effectively implemented in the context of florist MSMEs. Preliminary findings indicate that consistent use of digital platforms can accelerate the ordering process, enhance customer interaction, and expand market reach. Digitalization also supports daily operational efficiency and builds a more professional business image. This research provides a concrete overview of digitalization strategies that can be applied by other florist MSME owners, especially in facing increasingly technology-based market competition. Keywords: MSME, Florist, Digitalization, Operations, Service
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | UMKM, Florist, Digitalisasi, Operasional, Layanan==============MSME, Florist, Digitalization, Operations, Service |
| Subjects: | Q Science > Q Science (General) Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) |
| Divisions: | Fakultas Sains Dan Teknologi > Teknologi Informasi |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 25 Aug 2025 02:37 |
| Last Modified: | 25 Aug 2025 02:37 |
| URI: | http://repository.ulb.ac.id/id/eprint/1651 |
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