SILVY SUTRI INSANI, NPM 2001100001 (2024) ANALISIS LABEL HALAL, HARGA, DAN KUALITAS PRODUK, TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH DI ALISA KOSMETIK RANTAUPRAPAT. Tugas_Akhir(Artikel) YUME : Journal of Management. pp. 1-10. ISSN 2614-851X (e-ISSN)
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh label halal, harga , dan kualitas produk terhadap keputusan pembelian kosmetik wardah di alisa kosmetik rantaauprapat. Jenis penelitian kuantitatif dengan sampel berjumlah 91 responden. Melalui media metode random sampling. Dengan teknik peggumpulan data menggunakan kuesioner. Uji validitas dan reailitas serta uji statistik dilakukan dengan menggunakan metode berbasis aplikasi PLS. Perolehan hasil penelitian yang didapat menunjukkan bahwa label halal, dan kualitas produk memiliki pengaruh yang positif dn signikan terhadap keputusan pembelian kosmetik wardah di alisa kosmetik rantauprapat. Kata Kunci: Label Halal, Harga , Kualitas Produk, Keputusan Pembelian ================================================================================================== This research aims to determine the influence of the halal label, price and product quality on the decision to purchase Wardah cosmetics at Alisa Cosmetics Rantaauprapat. This type of quantitative research with a sample of 91 respondents. Through the medium of the random sampling method. With data collection techniques using questionnaires. Validity and reality tests as well as statistical tests were carried out using PLS application-based methods. The research results obtained show that the halal label and product quality have a positive and significant influence on the decision to purchase Wardah cosmetics at Alisa Cosmetics Rantauprapat. Keywords: Halal Label, Price, Product Quality, Purchasing Decisions
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Label Halal, Harga , Kualitas Produk, Keputusan Pembelian============Halal Label, Price, Product Quality, Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 23 Dec 2025 03:11 |
| Last Modified: | 23 Dec 2025 03:11 |
| URI: | http://repository.ulb.ac.id/id/eprint/2044 |
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