PUTRI PASTIKA NEGARA SAGALA, NPM 2101103256 (2024) ANALYSIS OF CUSTOMER AWARENESS IN USING MOBILE BANKING APPLICATIONS. Tugas_Akhir( Artikel) Faculty of Economics and Business International Conference. pp. 1191-1199.
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Abstract
Advances in digital technology in the form of smart phones, email, social networks, can fundamentally change our relationship with work and connect permanently. The focus of this research includes analyzing the factors that pose a threat to the use of mobile banking applications when transacting online in the community. Determination of the number of samples can amount to 5-10 of the number of indicators, so 10x10 = 100 respondents. The data analysis technique in this study depends on the data collection technique used to solve the problem in this study SmartPLS data analysis technique. The final result of this study is that the variables of customer knowledge and risk perception have no influence on interest in using the m-banking application. However, the variable customer awareness has an influence on the interest in using the m banking application. Keywords: Customer knowledge, Risk Perception, Customer Awareness
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Customer knowledge, Risk Perception, Customer Awareness |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 11 Feb 2026 07:58 |
| Last Modified: | 11 Feb 2026 07:58 |
| URI: | http://repository.ulb.ac.id/id/eprint/2082 |
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