TESTING THE IMPACT OF OPTIMIZING DIGITAL SERVICES AND GOLD PRICES ON CUSTOMER INTEREST IN USING GOLD SAVINGS PRODUCTS AT PT. PEGADAIAN KAMPUNG PAJAK UNIT

RIKA ANGGRIYANI, NPM 2201100146 (2026) TESTING THE IMPACT OF OPTIMIZING DIGITAL SERVICES AND GOLD PRICES ON CUSTOMER INTEREST IN USING GOLD SAVINGS PRODUCTS AT PT. PEGADAIAN KAMPUNG PAJAK UNIT. Tugas_Akhir(Artikel) Amkop Management Accounting Review (AMAR), 6 (1). pp. 916-928. ISSN 2828-2248(e-ISSN)

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Abstract

This study aims to analyze the influence of digital service optimization and gold prices on customer interest. The study used a quantitative approach with a survey method, involving 94 customer respondents. Data were analyzed using multiple linear regression in SPSS 23. The results showed that digital service optimization had a positive and significant effect on customer interest, as did gold prices. The R-square value of 0.325 indicates that the two independent variables together explain 32.5% of the variation in customer interest, with the remainder influenced by factors outside this study. Based on these findings, companies are advised to improve the quality of digital services and maintain the transparency and accuracy of gold price information to increase customer interest. Future research can add other variables that could potentially influence customer interest to make the research model more comprehensive. Keyword : Digital Service Optimization, Gold prices, Customer interest

Item Type:	Article
Uncontrolled Keywords:	Digital Service Optimization, Gold prices, Customer interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	12 May 2026 03:22
Last Modified:	12 May 2026 03:22
URI:	http://repository.ulb.ac.id/id/eprint/2278

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