PENGARUH POSITIF KEGIATAN CSR (CORPORATE SOCIAL RESPONSIBILITY) BAGI KESEJAHTERAAN MASYARAKAT DI LINGKUNGAN PERKEBUNAN KELAPA SAWIT DI SEI DAUN

MUHAMMAD KAMIL LUBIS, NPM 2201400366 (2026) PENGARUH POSITIF KEGIATAN CSR (CORPORATE SOCIAL RESPONSIBILITY) BAGI KESEJAHTERAAN MASYARAKAT DI LINGKUNGAN PERKEBUNAN KELAPA SAWIT DI SEI DAUN. Tugas_Akhir(Artikel) : Jurnal Ekonomi, Akutansi Dan Manajemen Nusantara (JEAMA), 5 (1). pp. 1-6. ISSN 2964-3945 (online)

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Abstract

Perkebunan kelapa sawit merupakan salah satu sektor strategis yang berkontribusi besar terhadap perekonomian Indonesia, namun keberadaannya sering menimbulkan dampak sosial dan lingkungan bagi masyarakat sekitar.Oleh karena itu, pelaksanaan Corporate Social Responsibility (CSR) menjadi instrumen penting bagi perusahaan untuk menjalankan tanggung jawab sosial sekaligus menjaga hubungan harmonis dengan masyarakat.Penelitian ini bertujuan untuk menganalisis pengaruh positif program CSR terhadap kesejahteraan masyarakat di lingkungan perkebunan kelapa sawit di Desa Sei Daun.Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan dukungan data kuantitatif melalui kuesioner.Data diperoleh dari masyarakat yang tinggal di sekitar perkebunan, aparat desa, dan pihak perusahaan melalui wawancara, observasi, dokumentasi, serta penyebaran kuesioner kepada 100 responden.Hasil penelitian menunjukkan bahwa program CSR memberikan dampak positif terhadap peningkatan kesejahteraan masyarakat, khususnya dalam aspek ekonomi, pendidikan, kesehatan, dan pembangunan infrastruktur.Selain itu, CSR juga berkontribusi dalam memperkuat hubungan sosial antara perusahaan dan masyarakat serta mengurangi potensi konflik.Penelitian ini diharapkan dapat menjadi referensi akademik dan praktis bagi perusahaan dalam merancang dan melaksanakan program CSR yang lebih efektif, berkelanjutan, dan tepat sasaran di sektor perkebunan kelapa sawit. Kata Kunci : Corporate Social Responsibility, Kesejahteraan Masyarakat, Perkebunan Kelapa Sawit, Pembangunan Berkelanjutan ================================================================================================= The palm oil plantation sector is one of the strategic industries that significantly contributes to Indonesia’s economy; however, its presence often generates social and environmental impacts on surrounding communities. Therefore, the implementation of Corporate Social Responsibility (CSR) serves as an essential instrument for companies to fulfill their social obligations while maintaining harmonious relations with local communities. This study aims to analyze the positive impact of CSR programs on community welfare in the palm oil plantation area of Sei Daun Village. The research employs a descriptive qualitative approach supported by quantitative data obtained through questionnaires. Data were collected from local communities, village officials, and company representatives through interviews, observations, documentation, and questionnaires distributed to 100 respondents. The findings indicate that CSR programs have a positive influence on improving community welfare, particularly in economic conditions, education, health services, and infrastructure development. Furthermore, CSR initiatives contribute to strengthening social relations between the company and the community and reducing potential social conflicts. This study is expected to provide both academic and practical insights for companies in designing and implementing more effective, sustainable, and targeted CSR programs within the palm oil plantation sector. Keywords : Corporate Social Responsibility, Community Welfare, Palm Oil Plantation, Sustainable Development.

Item Type:	Article
Uncontrolled Keywords:	Corporate Social Responsibility, Kesejahteraan Masyarakat, Perkebunan Kelapa Sawit, Pembangunan Berkelanjutan ===================================================== Corporate Social Responsibility, Community Welfare, Palm Oil Plantation, Sustainable Development.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	21 May 2026 08:39
Last Modified:	21 May 2026 08:40
URI:	http://repository.ulb.ac.id/id/eprint/2382

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