MAYANG SARI, NPM 2201300327 (2026) PENGARUH KUALITAS PELAYANAN DAN DESAIN TERHADAP KEPUASAN PELANGGAN PADA USAHA JAHIT KONVEKSI SEI RAKYAT. Tugas_Akhir (Artikel) : Journal of Innovative and Creativity, 6 (1). pp. 21017-21026. ISSN 2775-771X (Online) / 2962-570X (Printed)
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Abstract
This study aims to analyze the effect of service quality and design on customer satisfaction at Sei Rakyat Convection Tailoring Business. This research uses a quantitative approach with a saturated sampling technique, where all 90 customers were taken as research samples. Data were collected through questionnaires that had been tested for validity and reliability, and then analyzed using multiple linear regression analysis. The results show that simultaneously service quality and design have a significant effect on customer satisfaction. Partially, design has a significant effect on customer satisfaction, while service quality does not have a significant effect. The coefficient of determination indicates that service quality and design explain 29.1% of customer satisfaction, while the remaining percentage is influenced by other factors outside this study. This research is expected to provide evaluation input for business owners in improving customer satisfaction through better design and service quality. Keywords : Service Quality, Design, Customer Satisfaction =================================================================================================== Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan desain terhadap kepuasan pelanggan pada Usaha Jahit Konveksi Sei Rakyat. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling jenuh, di mana seluruh populasi sebanyak 90 pelanggan dijadikan sebagai sampel penelitian. Data diperoleh melalui penyebaran kuesioner yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan kualitas pelayanan dan desain berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial, variabel desain berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan kualitas pelayanan tidak berpengaruh signifikan. Nilai koefisien determinasi menunjukkan bahwa variabel kualitas pelayanan dan desain mampu menjelaskan kepuasan pelanggan sebesar 29,1%, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Penelitian ini diharapkan dapat menjadi bahan evaluasi bagi pelaku usaha dalam meningkatkan kepuasan pelanggan melalui perbaikan aspek desain dan pelayanan. Kata Kunci : Kualitas Pelayanan, Desain, Kepuasan Pelanggan
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Service Quality, Design, Customer Satisfaction ============================== Kualitas Pelayanan, Desain, Kepuasan Pelanggan |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 26 May 2026 03:59 |
| Last Modified: | 26 May 2026 03:59 |
| URI: | http://repository.ulb.ac.id/id/eprint/2424 |
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