SRI UTAMI, NPM 2201100173 (2026) ANALISIS MANAJEMEN PERSEDIAAN DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT PEMBELIAN ULANG DI APOTEK TAMBA JAYA KAMPUNG PERLABIAN. Tugas_Akhir(Artikel) Bata Ilyas Educational Management Review, 6 (1). pp. 243-262. ISSN 2828-2256 (e-ISSN)
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Abstract
Minat pembelian ulang merupakan indikator penting dalam menilai keberhasilan suatu usaha ritel karena mencerminkan tingkat kepuasan dan loyalitas konsumen. Dalam industri apotek yang menghadapi persaingan semakin ketat, pengelolaan persediaan yang efektif serta tingkat kepercayaan konsumen menjadi faktor strategis yang berpotensi memengaruhi keputusan konsumen untuk melakukan pembelian ulang. Ketersediaan produk yang terjaga dan hubungan yang dilandasi kepercayaan diyakini mampu meningkatkan persepsi positif konsumen terhadap layanan yang diberikan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap konsumen Apotek Tamba Jaya Kampung Perlabian. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil analisis menunjukkan bahwa secara parsial Manajemen Persediaan dan Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Minat Pembelian Ulang dengan nilai signifikansi sebesar 0,000 (< 0,05). Secara simultan, kedua variabel independen juga berpengaruh signifikan terhadap Minat Pembelian Ulang. Nilai koefisien determinasi (R²) sebesar 0,603 menunjukkan bahwa 60,3% variasi Minat Pembelian Ulang dapat dijelaskan oleh kedua variabel tersebut, sedangkan 39,7%, sisanya dipengaruhi oleh faktor lain di luar model penelitian. Hasil ini menegaskan bahwa pengelolaan persediaan yang optimal dan tingkat kepercayaan konsumen yang tinggi berperan penting dalam mendorong peningkatan minat pembelian ulang. Kata Kunci : Manajemen Persediaan, Kepercayaan Konsumen, Minat Pembelian Ulang ========================================================================================== Repurchase intention is a crucial indicator in assessing the success of retail businesses as it reflects customer satisfaction and loyalty. In the increasingly competitive pharmacy industry, effective inventory management and consumer trust are strategic factors that potentially influence customers’ decisions to repurchase. Well-maintained product availability and trustworthy relationships are assumed to enhance positive consumer perceptions of the services provided. A quantitative approach was employed using a survey method involving customers of Tamba Jaya Pharmacy in Kampung Perlabian. Data were collected through questionnaires and analyzed using multiple linear regression. The findings reveal that partially, Inventory Management and Consumer Trust have a positive and significant effect on Repurchase Intention, with significance values of 0.000 (< 0.05). Simultaneously, both independent variables also significantly influence Repurchase Intention. The coefficient of determination (R²) of 0.966 indicates that 96.6% of the variation in Repurchase Intention can be explained by these variables, while the remaining 3.4% is influenced by other factors outside the research model. These results emphasize the importance of optimal inventory management and strong consumer trust in enhancing customers’ repurchase intention. Keywords: Inventory Management, Consumer Trust, Repurchase Intention
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Manajemen Persediaan, Kepercayaan Konsumen, Minat Pembelian Ulang================Inventory Management, Consumer Trust, Repurchase Intention |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 03 Jun 2026 03:55 |
| Last Modified: | 03 Jun 2026 03:55 |
| URI: | http://repository.ulb.ac.id/id/eprint/2469 |
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