AMELIA PRADIKTA DEWI SIREGAR, NPM 2201100015 (2026) PENGARUH KUALITAS LAYANAN, HARGA, DAN WORD OF MOUTH TERHADAP NIAT BELI ULANG PADA COFFEE SHOP MRNTI RANTAUPRAPAT. Tugas_Akhir(Artikel) Jurnal Ilmu Manajemen Terapan, 7 (4). pp. 466-477. ISSN 2686-4924 (e-ISSN) 2685-5246 (p-ISSN)
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Abstract
The purpose of this study is to examine how customers' intentions to repurchase at Mrnti Rantauprapat Coffee shop are impacted by pricing, word-of-mouth, and service quality. 150 consumers who have made at least two purchases were surveyed as part of this study's quantitative methodology. Using SmartPLS 4.0 software, the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach was used to analyze the data. The findings indicate that while price and word-of-mouth have a positive and significant impact on consumer repurchase intention, service quality has no discernible effect on this measure. Furthermore, it was shown that word-of-mouth, pricing, and service quality could all accurately predict and explain consumers' intentions to repurchase. These results suggest that consumer recommendations and happy experiences, along with the appropriateness of pricing and perceived advantages, are significant factors in promoting repurchase decisions. It is anticipated that this study will help coffee shop managers develop more successful marketing plans to boost customers' intention to repurchase. Keyword: Service Quality, Price, Word of mouth, Repurchase Intention =============================================================== Tujuan penelitian ini ialah untuk menguji bagaimana niat pelanggan untuk membeli kembali di Kedai Kopi Mrnti Rantauprapat dipengaruhi oleh harga, rekomendasi dari word of mouth, dan kualitas layanan. Sebanyak 150 konsumen yang sudah melaksanakan setidaknya 2 pembelian disurvei sebagai bagian dari metodologi kuantitatif penelitian ini. Dengan memakai perangkat lunak SmartPLS 4.0, pendekatan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dipakai untuk menganalisis data. Temuan memperlihatkan terkait harga dan rekomendasi dari word of mouth mempunyai dampak positif serta signifikan pada niat pembelian kembali konsumen, sedangkan kualitas layanan tidak mempunyai pengaruh yang jelas terhadap kondisi itu. Lebih lanjut, penelitian ini memperlihatkan terkait rekomendasi dari word of mouth, harga, serta kualitas layanan bisa secara akurat memprediksi serta menjabarkan niat pembelian kembali konsumen. Hasil ini memperlihatkan terkait rekomendasi konsumen serta pengalaman yang menyenangkan, bersama dengan kesesuaian harga serta keuntungan yang dirasakan, merupakan faktor penting dalam mendorong keputusan pembelian kembali. Diharapkan penelitian ini akan membantu pengelola kedai kopi mengembangkan rencana pemasaran yang lebih sukses untuk meningkatkan niat pembelian kembali pelanggan. Keyword: Kualitas Layanan, Harga, Word of mouth, Niat Beli Ulang
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Service Quality, Price, Word of mouth, Repurchase Intention==============Kualitas Layanan, Harga, Word of mouth, Niat Beli Ulang |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 19 Aug 2026 03:43 |
| Last Modified: | 19 Aug 2026 03:43 |
| URI: | http://repository.ulb.ac.id/id/eprint/2664 |
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