JHONNY ANDREAN, NPM 2201100076 (2026) PENGARUH KUALITAS PRODUK, DESAIN INTERIOR DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA COFFEE SHOP DAYASA RANTAUPRAPAT. Tugas_Akhir(Artikel)JMP: Jurnal Minfo Polgan, 15 (1). pp. 381-389. ISSN 2797-3298(e-ISSN) 2089-9424(p-ISSN)
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Abstract
This study aims to determine the influence of product quality, interior design, and location on consumer purchasing decisions in coffee shops. The research method uses a quantitative approach with a survey as the data collection instrument. From this study, it was found that Product Quality, Interior Design, and Location have a positive and significant influence on Purchasing Decisions at Dayasa Rantauprapat coffee shop. The analysis results show that all three variables have a positive and significant influence on purchasing decisions. These findings emphasize the importance of maintaining product quality, creating an attractive and comfortable interior design, and choosing a strategic location to increase consumer satisfaction and encourage purchasing decisions. These results can be a reference for business managers in increasing sales. Keywords: Product Quality, Interior Design, Location, Purchasing Decision =========================================================================== Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, desain interior, dan lokasi terhadap keputusan pembelian konsumen di coffeeshop. Metode penelitian menggunakan pendekatan kuantitatif dengan survei sebagai instrumen pengumpulan data. Dari penelitian ini diperoleh bahwa Kualitas Produk, Desain Interior, Lokasi berpengaruh positif dan signifikan Terhadap Keputusan Pembelian di coffeeshop Dayasa Rantauprapat. Hasil analisis menunjukkan bahwa ketiga variabel berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya menjaga kualitas produk, menciptakan desain interior yang menarik dan nyaman, serta memilih lokasi strategis untuk meningkatkan kepuasan konsumen dan mendorong keputusan pembelian. Hasil ini dapat menjadi acuan bagi pengelola usaha dalam meningkatkan penjualan. Kata Kunci: Kualitas Produk, Desain Interior, Lokasi, Keputusan Pembelian
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Product Quality, Interior Design, Location, Purchasing Decision===============Kualitas Produk, Desain Interior, Lokasi, Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 01 Sep 2026 03:58 |
| Last Modified: | 01 Sep 2026 03:58 |
| URI: | http://repository.ulb.ac.id/id/eprint/2696 |
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