PENGARUH KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA USAHA JAHIT “ANA” DI LABUHAN BILIK KEC. PANAI TENGAH

USWATUN HASANAH, NPM 2201300336 (2026) PENGARUH KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA USAHA JAHIT “ANA” DI LABUHAN BILIK KEC. PANAI TENGAH. Tugas_Akhir(Artikel) Journal of Innovative and Creativity, 6 (1). pp. 19965-19977. ISSN 2775-771X (e-ISSN) 2962-570X(p-ISSN)

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Abstract

This study aims to determine the influence of product quality, price, and service on customer satisfaction at the "ANA" Sewing Business in Labuhan Bilik, Central Panai District. The method used in this study is a quantitative method with a descriptive approach. The population in this study is all customers of the "ANA" Sewing Business who have used the service. The sampling technique uses non-probability sampling with the purposive sampling method, where the sample criteria set are customers who have used sewing services at least twice, so that a sample of 96 respondents was obtained. Data collection was carried out by distributing questionnaires using Google Form online. The collected data is then processed and analyzed using the help of the SPSS version 20 program. The results of the study show that simultaneously product quality, price, and service have a positive and significant effect on customer satisfaction. Partially, each variable also showed a positive and significant influence on customer satisfaction. Among the three variables, product quality was found to be the dominant variable on customer satisfaction at the "ANA" Sewing Business in Labuhan Bilik, Central Panai District. Keywords: Kualitas Produk, Harga, Pelayanan, Kepuasan Pelanggan

Item Type: Article
Uncontrolled Keywords: Kualitas Produk, Harga, Pelayanan, Kepuasan Pelanggan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 03 Sep 2026 02:53
Last Modified: 03 Sep 2026 02:53
URI: http://repository.ulb.ac.id/id/eprint/2714

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