NADIR ZAIDAN, NPM 2201100106 (2026) PENGARUH HARGA JASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL DIO LAS. Tugas_Akhir(Artikel) JEMMA: Jurnal of Economic, Management, and Accounting, 9 (2). pp. 125-137. ISSN 2615-5850(e-ISSN) 2615-1871(p-ISSN)
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Abstract
Fokus penelitian diarahkan pada tiga pertanyaan utama, yaitu apakah harga jasa berpengaruh terhadap kepuasan pelanggan, apakah kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, dan apakah harga jasa serta kualitas pelayanan secara simultan berpengaruh terhadap kepuasan pelanggan. Penelitian ini disusun menggunakan pendekatan kuantitatif dengan data simulatif untuk memberikan gambaran lengkap mengenai rancangan penelitian, pengolahan data, hasil, dan interpretasi pembahasan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Pengumpulan data dilakukan melalui survei kuesioner secara online. Analisis data menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Berdasarkan hasil penelitian dapat disimpulkan bahwa harga jasa berpengaruh positif dan signifikan terhadap kepuasan pelanggan bengkel dio las. Kualitas pelayanan juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara simultan, harga jasa dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai R Square sebesar 0,528. Artinya, 52,8 persen variasi kepuasan pelanggan dapat dijelaskan oleh dua variabel tersebut. Kata kunci: harga Jasa; Kualitas Pelayanan; Kepuasan Pelanggan ================================================================================================== The research focuses on three main questions: whether service price affects customer satisfaction, whether service quality affects customer satisfaction, and whether service price and service quality simultaneously affect customer satisfaction. This study applies a quantitative approach using simulated data to provide a comprehensive overview of the research design, data processing, results, and interpretation of the findings. The study uses a quantitative approach with an explanatory research design. Data were collected through an online questionnaire survey. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. Based on the research findings, it can be concluded that service price has a positive and significant effect on customer satisfaction at Dio Las Workshop. Service quality also has a positive and significant effect on customer satisfaction. Simultaneously, service price and service quality have a significant effect on customer satisfaction, with an R Square value of 0.528. This means that 52.8% of the variation in customer satisfaction can be explained by these two variables . Keywords: Service Price; Service Quality; Customer Satisfaction
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Harga Jasa; Kualitas Pelayanan; Kepuasan Pelanggan===============Service Price; Service Quality; Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 02 Nov 2026 08:51 |
| Last Modified: | 02 Nov 2026 08:51 |
| URI: | http://repository.ulb.ac.id/id/eprint/2954 |
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