Apriyani Syahfitri, NPM l90l100025 (2023) ANALYSIS OF THE INFLUENCE OF PRICE, QUALITY OF SERVICE, FACILITIES, AND LOCATION ON CUSTOMER SATISFACTION AT CAFE DAPUR KAMPUNG, MARBAU DISTRICT. Tugas_ Akhir (Artikel) Daengku : Journal of Humanities and Social Sciences Innovation, 3 (3). pp. 476-783. ISSN 2775-6165 (online)
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Abstract
This study aims to determine the Effect Analysis of Price, Service Quality, Facilities, and Location on Consumer satisfaction at the café Dapur Kampung, Marbau district. Based on the results of the research conducted, there is a significant effect simultaneously between the independent variables (Price, Service Quality, Facilities, and Location) affecting the dependent variabel (customer satisfaction). This is evidenced by the obtained F count value of 25.199 which is greater than the F table value of 2.47. in adition, it is partially known that price (X1) has a positive and significant effect on consumer satisfaction (Y). this is evidenced by obtaining a t count value value that is greater than t table (2.693 > 1.983) and a coeffecient value of 0.284 and a positive sign. Service quality (X2) has a positive and significant effect on customer satisfaction (Y). this is evidenced by obtaining a t count value that is greater than t table (2.530 > 1.983) and a coefficient value of 0.132 and a positive sign. Facilities (X3) have a positive and significant effect on customer satisfaction (Y). this is evidenced by the obtained t count value which is greater than t table (2.153 > 1.983) and a coefficient value of 0.212 and a positive sign and location (X4) has a positive and significant effect on consumer satisfaction (Y). this is evidenced by obtaining a t count value that is greater than t table (3.530 > 1.983) and a coefficient value of 0.327 and a positive sign. Keywords: Price, Service Quality, Facilities, Location, Consumer satisfaction.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Price, Service Quality, Facilities, Location, Consumer satisfaction. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 24 Oct 2023 03:15 |
| Last Modified: | 24 Oct 2023 03:20 |
| URI: | http://repository.ulb.ac.id/id/eprint/375 |
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