Suryani Siahaan, NPM 1901100331 (2023) PENGARUH PERSAINGAN HARGA, TEMPAT DAN PRODUK TERHADAP PENJUALAN PEDAGANG SAYUR DI PAGI HARI (DI PASAR GELUGUR RANTAUPRAPAT). Tugas_ Akhir (Artikel) MSEJ : Management Studies and Entrepreneurship Journal, 4 (5). pp. 6183-6192. ISSN 2715-792X (e-ISSN) / 2715-7911 (p-ISSN)
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Abstract
This study aims to determine the effect of price, place and product competition on sales of vegetable traders in the morning in Rantauprapat. This type of research is quantitative, which is the place of this research is the gelugur market in Rantauprapat. In this study, the population was 96 consumers of vegetable traders in the morning. The sampling technique used is saturated sampling. The results showed that price competition, place and product had a positive and significant effect on sales. The R Square value of the coefficient of determination analysis of 0.821 means that sales can be explained by the variable price competition (X1), place (X2), and product (X3) by 82.1%, while the remaining 17.9% can be explained by other variables not examined in this study. Keywords: Price Competition, Product Place, Sales ===================================================================================================== Penelitian ini bertujuan untuk mengetahui pengaruh persaingan harga, tempat dan produk terhadap penjualan pedagang sayur di pagi hari di Rantauprapat. Jenis penelitian ini bersifat kuantitatif, yang menjadi tempat penelitian ini adalah pasar gelugur Rantauprapat. Dalam penelitian ini yang menjadi populasi adalah konsumen pedagang sayur di pagi hari sebanyak 96 orang. Teknik pengambilan sampel yang digunakan adalah sampling jenuh. Hasil penelitian menunjukkan bahwa persaingan harga, tempat dan produk berpengaruh positif dan signifikan terhadap penjualan. Nilai R Square dari analisis koefisien determinasi sebesar 0,821 artinya penjualan mampu dijelaskan oleh variabel persaingan harga (X1), Tempat (X2), dan produk (X3) sebesar 82,1%, sedangkan sisanya sebesar 17,9% dapat dijelaskan oleh variabel lainnya yang tidak diteliti dalam penelitian ini. Kata Kunci: Persaingan Harga, Tempat Produk, Penjualan
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Price Competition, Product Place, Sales ======================= Persaingan Harga, Tempat Produk, Penjualan |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 25 Jan 2024 07:52 |
| Last Modified: | 25 Jan 2024 07:52 |
| URI: | http://repository.ulb.ac.id/id/eprint/564 |
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