THE INFLUENCE OF PERCEIVED CONVENIENCE, PERCEIVED RISK AND SOCIAL INFLUENCE ON INTEREST IN USING MOBILE BANKING (STUDY ON CUSTOMERS OF BANK SUMUT, AJAMU PANAI HULU BRANCH OFFICE)

Weli Kurniawan, NPM 1901300334 (2023) THE INFLUENCE OF PERCEIVED CONVENIENCE, PERCEIVED RISK AND SOCIAL INFLUENCE ON INTEREST IN USING MOBILE BANKING (STUDY ON CUSTOMERS OF BANK SUMUT, AJAMU PANAI HULU BRANCH OFFICE). Tugas_ Akhir (Artikel) : International Journal of Quantitative Management (IJQM), 1 (1). pp. 33-42.

[img] Text
COVER WELI KURNIAWAN.pdf
Download (774kB)
[img] Text
ARTIKEL.pdf
Download (230kB)

Abstract

This research aims to determine and analyze the relationship between perceived convenience, perceived risk and social influence on customers' intentions to use mobile banking. This research is quantitative descriptive research, with a total sample size of 250 customers. Data collection uses surveys with questionnaires. The analysis tool used is the Structural Equation Model using the Smart PLS analysis tool. Keywords: Perceived convenience, perceived risk, social influence, intention to use mobile banking.

Item Type: Article
Uncontrolled Keywords: Perceived convenience, perceived risk, social influence, intention to use mobile banking.
Subjects: H Social Sciences > HG Finance
T Technology > T Technology (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 13 Feb 2024 07:42
Last Modified: 13 Feb 2024 07:42
URI: http://repository.ulb.ac.id/id/eprint/599

Actions (login required)

View Item View Item
ulb is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.