THE INFLUENCE OF SERVICE QUALITY, LOCATION, PRICE AND TASTE ON CONSUMER SATISFACTION AT THE 99 MEATBALL STALL IN SIDORUKUN

VIDIA PRATIWI, NPM 2001100141 (2024) THE INFLUENCE OF SERVICE QUALITY, LOCATION, PRICE AND TASTE ON CONSUMER SATISFACTION AT THE 99 MEATBALL STALL IN SIDORUKUN. Tugas_Akhir (Artikel) MANTIK JOURNAL, 8 (1). pp. 677-683. ISSN 2685-4236

	Text COVER.pdf Download (1MB)
	Text LOA.pdf Download (219kB)
	Text ARTIKEL.pdf Download (220kB)

Abstract

This research aims to find out how much influence service quality, location, price and taste have on consumer satisfaction at Warung Bakso 99 in Sidorukun. Sampling in this study used accidental sampling with a random sampling technique with a sample size of 103 respondents. This research uses Samrt-PLS 4.0 (Partial Least Square). The results of this research conclude that service quality, location, price and taste through a two-way hypothesis test have a significant effect on consumer satisfaction at Warung Bakso 99 in Sidorukun. The results of this research provide the implication that the factors of service quality, location, price and taste are variables that need to be maintained and improved to increase consumer satisfaction at Warung Bakso 99 in Sidorukun. Keywords : Consumer Satisfaction, Location, Price, Service Quality, Taste

Item Type:	Article
Uncontrolled Keywords:	Consumer Satisfaction, Location, Price, Service Quality, Taste
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	11 Jun 2024 09:24
Last Modified:	11 Jun 2024 09:24
URI:	http://repository.ulb.ac.id/id/eprint/801

Actions (login required)

View Item