JANE ANGREY SURYANI, NPM 2001100061 (2024) ANALISIS PENGARUH KUALITAS PRODUK, LOKASI DAN GAYA HIDUP HEDONISME TERHADAP KEPUTUSAN PEMBELIAN PRODUK COFFESHOP HYPERMUT. Tugas_Akhir (Artikel) GOVERNANCE : Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan, 10 (3). pp. 264-271. ISSN 2406-8985 (online) / 2406-8721 (print)
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Abstract
This study aims to determine the effect of product quality, location, hedonism lifestyle on purchasing decisions for hypermut coffeshop products. This type of research is associative research. Data collection in this study was carried out through a survey approach with a descriptive quantitative research type by distributing questionnaires to 100 respondents, while the population used in this study were hypermut coffeshop customers. Data collection techniques were carried out by interview, questionnaire and documentation study. The data analysis tool used in this study uses SEM-PLS. The data analysis technique in this study is descriptive analysis, hypothesis testing using partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results showed that product quality, location, hedonism lifestyle had a positive and significant effect on customer loyalty both simultaneously and partially. Keywords : Hedonism, Product Quality, Location, Lifestyle. ==================================================================================================== Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, lokasi, gaya hidup hedonisme Terhadap keputusan pembelian produk coffeshop hypermut. Penelitian ini adalah penelitian deskriftif kuantitatif jenis asosiatif. Pengumpulan data dalam penelitian ini dilakukan melalui pendekatan survey dengan jenis penelitian deskriptif kuantitatif dengan menyebar kuesioner kepada 100 responden, sedangkan populasi yang dijadikan dalam penelitian ini adalah pelanggan coffeshop hypermut. Data dianalisis menggunakan SEM-PLS. Teknik analisis data dalam penelitian ini adalah analisis deskriptif, pengujian hipotesis dengan menggunakan uji signifikan parsial (uji t), pengujian signifikan simultan (uji F), dan pengujian koefisien determinasi (R2 ). Hasil penelitian menunjukkan bahwa kualitas produk, lokasi, gaya hidup hedonism berpengaruh positif dan signifikan terhadap loyalitas pelanggan baik secara simultan maupun secara parsial. Kata Kunci : Hedonisme, Kualitas Produk, Lokasi, Gaya Hidup.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Keywords : Hedonism, Product Quality, Location, Lifestyle. =============================== Kata Kunci : Hedonisme, Kualitas Produk, Lokasi, Gaya Hidup. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 24 Jun 2024 06:44 |
| Last Modified: | 24 Jun 2024 06:44 |
| URI: | http://repository.ulb.ac.id/id/eprint/813 |
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