NOVITA AZHARI, NPM 2001100098 (2024) PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA AL HIJRAH BAKERY & CAKE RANTAUPRAPAT. Tugas_Akhir (Artikel) EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3 (4). pp. 2101-2108. ISSN 2550-0813 (e-ISSN) / 2541-657d (p-ISSN)
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Abstract
This research aims to determine the influence of product, price, place and promotion on consumer satisfaction at AL-Hijrah Bakery and Cake Rantauprapat. The sample in this research was 91 consumers of AL-Hijrah Bakery and Cake Rantauprapat. The method used in this research is a quantitative descriptive method. The results of the research stated that the Fcount value was 78.243 and the Sig value was 0.001. Meanwhile, the Ftable value used is the F distribution value with degrees of freedom df1 = (k-1) = (4-1) = (3) and df2 = (n-k) = (86) at α = 0.05, namely 2.71. Next, the Fcount value is compared with the Ftable value, so we get Fcount (78.243) > Ftable (2.71) and a significance level of 0.001 < 0.05. This shows that product, price, place and promotion together (simultaneously) influence consumer satisfaction. This means that the hypothesis can be accepted. Keywords : Price, Consumer Satisfaction, Product, Promotion, Place.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Price, Consumer Satisfaction, Product, Promotion, Place. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 10 Jul 2024 02:36 |
| Last Modified: | 10 Jul 2024 02:36 |
| URI: | http://repository.ulb.ac.id/id/eprint/843 |
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