ANALYSIS OF THE DIFERENTIATION STRATEGY OF BAKSO GOYANG TONGUE CHICKEN NOODLES AND ITS IMPACT ON CUSTOMER SATISFACTION IN RANTAUPRAPAT CITY

WULAN YULAIKAH, NPM 2001100146 (2024) ANALYSIS OF THE DIFERENTIATION STRATEGY OF BAKSO GOYANG TONGUE CHICKEN NOODLES AND ITS IMPACT ON CUSTOMER SATISFACTION IN RANTAUPRAPAT CITY. Tugas_Akhir (Artikel) MICEB2024, 2 (1). pp. 1711-1725.

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Abstract

The purpose of this study was to analyze the differentiation strategy of bakso goyang tongue chicken noodles and its impact on customer satisfaction in Rantauprapat City. This research approach is descriptive qualitative research. As informants are the owner / leader and several employees of Bakso Goyang Lidah Chicken Noodle. Data collection using interview techniques or structured interviews directly. The population in this study were customers of bakso tongue chicken noodles. The sample taken randomly was 100 customers. The data analysis technique uses a descriptive analysis model with the help of Smart PLS. The results showed that: product innovation has a significant effect on customer satisfaction, customer experience has a significant effect on customer satisfaction and service has a positive and significant effect on customer satisfaction. Keywords : Product Innovation, Customer Experience, Service, Customer Satisfaction

Item Type:	Article
Uncontrolled Keywords:	Product Innovation, Customer Experience, Service, Customer Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	19 Nov 2024 04:27
Last Modified:	19 Nov 2024 04:27
URI:	http://repository.ulb.ac.id/id/eprint/1218

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