NATHANIA PUTRI, NPM 2108100039 (2025) ANALISIS DAN OPTIMASI STRATEGI PEMASARAN DIGITAL UNTUK USAHA BUCKET MENGGUNAKAN MEDIA SOSIAL (Nathan’s Flower). Skripsi thesis, Tugas_Akhir (Artikel).
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Abstract
Tujuan dari laporan kewirausahaan ini adalah Untuk mengetahui teknik/mekanisme pemasaran, strategi pemasaran online dan hal-hal yang menjadi penghambat serta solusi dalam meningkatkan hasil penjualan di Toko Bucket Nathan’s Flower dalam meningkatkan penjualan. Hasil laporan menunjukkan Strategi produk (product), Strategi harga (price), Strategi promosi (promotion), Strategi tempat (place), Strategi orang (people), bukti fisik (physical evidence) dan Strategi proses (process) serta kualitas pelayanan dilakukan secara maksimal oleh Toko Sembako Are sehingga hasil penjualan dapat meningkat. Kata Kunci : Kewirausahaan, Toko bucket, Produk, Harga, Promosi, Tempat, Orang, Bukti Fisik, Proses, Hasil Penjualan =================================================================================================== The purpose of this entrepreneurship report is to identify the techniques/mechanisms of marketing, online marketing strategies, and the obstacles along with solutions to increase sales at Nathan’s Flower Bucket Store. The report findings indicate that the product strategy, price strategy, promotion strategy, place strategy, people strategy, physical evidence, and process strategy, as well as service quality, have been maximized by Nathan’s Flower Store, leading to an increase in sales performance. Keywords : Entrepreneurship, Bucket Store, Product, Price, Promotion, Place, People, Physical Evidence, Process, Sales Performance
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Kewirausahaan, Toko bucket, Produk, Harga, Promosi, Tempat, Orang, Bukti Fisik, Proses, Hasil Penjualan =========================================== Entrepreneurship, Bucket Store, Product, Price, Promotion, Place, People, Physical Evidence, Process, Sales Performance |
| Subjects: | H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) |
| Divisions: | Fakultas Sains Dan Teknologi > Teknologi Informasi |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 26 May 2025 09:03 |
| Last Modified: | 26 May 2025 09:03 |
| URI: | http://repository.ulb.ac.id/id/eprint/1433 |
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