EKI YULIANDA, NPM 2101100054 (2025) PENGARUH PERILAKU BELANJA KONSUMTIF, MOTIF BELANJA, HARGA, DAN PROMOSI PENJUALAN TERHADAP IMPULSIVE BUYING PADA KONSUMEN SHOPEE. Tugas_Akhir(Artikel) JURNAL BISNIS MAHASISWA, 5 (6). pp. 2838-2850. ISSN 2807-2219(e-ISSN)
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Abstract
Penelitian ini dimaksudkan untuk menganalisis Pengaruh Perilaku Belanja Konsumtif (X1), Motif Belanja (X2), Harga (X3) dan Promosi Penjualan (X4) Terhadap Impulsive Buying (Y) di Shoppe (Studi Kasus : Mahasiswa Semester 7 Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu), melalui pendekatan penelitian kuantitatif inferensial. Dari hasil penelitian didapat Perilaku Belanja Konsumtif berpengaruh positif dan signifikan terhadap Impulsive Buying, Motif Belanja berpengaruh positif tapi tidak signifikan terhadap Impulsive Buying. Harga berpengaruh positif dan signifikan terhadap Impulsive Buying. Promosi penjualan berpengaruh positif signifikan terhadap Impulsive Buying dan uji F pada penelitian ini adalah dengan Fhitung 21,226 yang berarti variable idependen secara serempak berpengaruh signifcan secara simultan terhadap Impulsive Buying. Nilai Adjusted R Square sebesar 0.445, berarti bahwa variabel bebas secara bersama-sama memiliki pengaruh terhadap variabel terikat sebesar 44,50%. Sedangkan sisanya adalah 55,50% dipengaruhi oleh faktor-faktor lain yang tidak terdapat pada penelitian ini. Kata Kunci: Perilaku Belanja Konsumtif, Motif Belanja, Harga, Promosi Penjualan, Impulsive Buying ====================================== This study is intended to analyze the Influence of Consumptive Behavior, Shopping Motives, Prices, and Sales Promotions on Impulsive Buying in Shoppe (Case Study: Students of the Faculty of Economics and Business, Labuhanbatu University), through an inferential quantitative research approach with statistical analysis techniques, to determine the extent to which each independent variable influences the dependent variable. According to the study's results, Consumptive Behavior has a positive and significant effect on Impulsive Buying, and Shopping Motives have a positive but nonsignificant effect on Impulsive Buying. Prices have a positive but not significant impact on Impulsive Buying. Sales promotions have a positive and significant effect on Impulsive Buying, and the F test in this study yields an F value of 21.26; thus, the independent variables have a significant simultaneous effect on Impulsive Buying in the Shoppe. The Adjusted R Square value is 0.445, indicating that the independent variables together account for 44.50% of the variance in the dependent variable. in contrast, the remaining 55.50% is influenced by other factors not found in this study. Keywords: Consumer Shopping Behavior, Shopping Motives, Price, Sales Promotion, Impulsive Buying
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Perilaku Belanja Konsumtif, Motif Belanja, Harga, Promosi Penjualan, Impulsive Buying==============Consumer Shopping Behavior, Shopping Motives, Price, Sales Promotion, Impulsive Buying |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 23 Dec 2025 02:33 |
| Last Modified: | 23 Dec 2025 02:33 |
| URI: | http://repository.ulb.ac.id/id/eprint/2039 |
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