ANALYSIS OF PATIENT SATISFACTION STRATEGIES AND IMAGE OF ELPI AL-AZIS RANTAUPRAPAT HOSPITAL

CHINDY WIDYA NINGSIH, NPM 2001100211 (2024) ANALYSIS OF PATIENT SATISFACTION STRATEGIES AND IMAGE OF ELPI AL-AZIS RANTAUPRAPAT HOSPITAL. Tugas_Akhir(Artikel) Proceeding 2nd Medan International Economics and Business, 2 (1). pp. 1744-1753.

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Abstract

A General Hospital is an institution or private institution whose nature and function is to provide individual health services, both short and long term, by offering health service standards that have been determined by the Ministry of Health of the Republic of Indonesia. The aim of this research remains focused on implementing patient satisfaction through the quality of service received by patients, including tangible, responsiveness, reliability, assurance and empathy and its impact on the image of Elpi Al Azis Hospital. The results of research on service quality are a dynamic variable that can prove to play an important role in maintaining the image of a company or hospital, because service quality in the research is key. Meanwhile, patient satisfaction does not have a good influence on the hospital's image. Keywords: Hospital Image, Patient Satisfaction, Service Quality

Item Type:	Article
Uncontrolled Keywords:	Hospital Image, Patient Satisfaction, Service Quality
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	23 Dec 2025 03:01
Last Modified:	23 Dec 2025 03:02
URI:	http://repository.ulb.ac.id/id/eprint/2042

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