LAPORAN KEWIRAUSAHAAN DAN STRATEGI PENGEMBANGAN TOKO AI CELL KELURAHAN SIDOREJO KECAMATAN RANTAU SELATAN KABUPATEN LABUHANBATU

MANJA PARTAHANAN SIREGAR, NPM 2208100053 (2026) LAPORAN KEWIRAUSAHAAN DAN STRATEGI PENGEMBANGAN TOKO AI CELL KELURAHAN SIDOREJO KECAMATAN RANTAU SELATAN KABUPATEN LABUHANBATU. Skripsi thesis, Universitas Labuhanbatu.

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Abstract

Penelitian ini bertujuan untuk mengetahui proses kewirausahaan yang dijalankan oleh Toko Ai Cell, mengetahui tantangan dan peluang usaha yang dihadapi, serta mengetahui strategi yang tepat untuk mengembangkan usaha Toko AI Cell di Kelurahan Sidorejo Kecamatan Rantau Selatan Kabupaten Labuhanbatu. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, yaitu dengan menggambarkan secara langsung kondisi usaha yang dijalankan. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap kegiatan operasional usaha. Hasil penelitian menunjukkan bahwa proses kewirausahaan di Toko Ai Cell dimulai dari perencanaan usaha, penyediaan modal, pelaksanaan operasional toko, hingga evaluasi usaha secara berkala. Dalam menjalankan usahanya, Toko Ai Cell menghadapi beberapa tantangan seperti persaingan usaha sejenis, perubahan harga produk digital, serta gangguan jaringan internet. Namun demikian, usaha ini juga memiliki peluang yang cukup besar karena meningkatnya kebutuhan masyarakat terhadap layanan digital seperti pulsa, paket data, token listrik, serta layanan transfer dan tarik tunai. Strategi yang dilakukan untuk mengembangkan usaha antara lain memberikan pelayanan yang ramah kepada pelanggan, menyediakan layanan transaksi yang lengkap, memanfaatkan media sosial sebagai sarana promosi, serta menerapkan program kupon hadiah untuk meningkatkan loyalitas pelanggan. Dengan strategi tersebut, Toko AI Cell diharapkan dapat terus berkembang dan meningkatkan jumlah pelanggan. Kata kunci: Kewirausahaan, Strategi Pengembangan Usaha, Usaha Mikro, Layanan Digital ================================================================================================== This study aims to determine the entrepreneurial process carried out by AI Cell Store, to identify the challenges and business opportunities faced, and to determine appropriate strategies for developing the AI Cell Store business in Sidorejo Village, Rantau Selatan District, Labuhanbatu Regency. The research method used in this study is a qualitative descriptive method, which describes the actual conditions of the business being run. Data collection techniques were carried out through observation, interviews, and documentation of the business operational activities. The results of the study show that the entrepreneurial process at AI Cell Store begins with business planning, providing initial capital, implementing daily store operations, and conducting periodic business evaluations. In running its business, AI Cell Store faces several challenges such as competition with similar businesses, fluctuations in digital product prices, and internet network disruptions. However, this business also has significant opportunities due to the increasing public demand for digital services such as mobile credit, internet data packages, electricity tokens, and money transfer and cash withdrawal services. The strategies implemented to develop the business include providing friendly customer service, offering complete transaction services, utilizing social media as a promotional medium, and implementing a coupon reward program to increase customer loyalty. With these strategies, AI Cell Store is expected to continue to grow and increase its number of customers. Keywords: Entrepreneurship, Business Development Strategy, Micro Business, Digital Services

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Kewirausahaan, Strategi Pengembangan Usaha, Usaha Mikro, Layanan Digital===============Entrepreneurship, Business Development Strategy, Micro Business, Digital Services
Subjects:	H Social Sciences > HB Economic Theory Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software T Technology > T Technology (General)
Divisions:	Fakultas Sains Dan Teknologi > Teknologi Informasi
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	12 May 2026 04:00
Last Modified:	12 May 2026 04:00
URI:	http://repository.ulb.ac.id/id/eprint/2281

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