ANALISIS EFEKTIVITAS TRANSFORMASI DIGITAL MARKETING BERBASIS SOFTWARE AS A SERVICE ( SAAS ) TERHADAP DAYA SAING VISUAL UMKM DESA BANDAR KUMBUL

RINDA PUSPITA, NPM 2209100110 (2026) ANALISIS EFEKTIVITAS TRANSFORMASI DIGITAL MARKETING BERBASIS SOFTWARE AS A SERVICE ( SAAS ) TERHADAP DAYA SAING VISUAL UMKM DESA BANDAR KUMBUL. Tugas_Akhir(Artikel) Journal of Computer Science and Information Systems (JCoInS), 7 (2). pp. 1-14. ISSN 2747-2221(e-ISSN)

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, but they still face challenges in promotion, particularly in utilizing digital media. MSMEs in Bandar Kumbul Village generally still use traditional methods and are unable to create engaging promotional content. This activity aims to improve MSMEs' understanding and skills in using the Canva application as a digital promotional tool. The method used is community service through preparation, implementation, and evaluation stages using the 70/20/10 learning model. Data was collected through observation, interviews, and pre- and post-tests. The results show an increase in participants' knowledge and skills in creating promotional content such as posters, banners, and social media, as well as an increase in digital media utilization and understanding of branding. Therefore, Canva is effective in improving the quality of promotions, expanding market reach, and enhancing the competitiveness of MSMEs. Keywords: MSMEs, digital promotion, Canva

Item Type:	Article
Uncontrolled Keywords:	MSMEs, digital promotion, Canva
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4450 Databases
Divisions:	Fakultas Sains Dan Teknologi > Sistem Informasi
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	20 May 2026 08:09
Last Modified:	20 May 2026 08:09
URI:	http://repository.ulb.ac.id/id/eprint/2362

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