KARTIKA HARAHAP, NPM 2201100081 (2026) PENGARUH INFLUENCER KUALITAS CITA RASA DAN PELAYANAN PRODUK LOKAL TERHADAP TINGKAT PEMBELIAN PELANGGAN DI COFFE SHOPE SHADO CO RANTAUPRAPAT. Tugas_Akhir(Artikel) JSE: Jurnal Sharia Economica, 5 (2). pp. 893-903. ISSN 2828-4585 (e-ISSN) 2828-5514 (p-ISSN)
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Abstract
This study aims to determine the influence of local product taste quality and service influencers on customer purchase decisions at Coffee Shope Shadow Co Rantauprapat. The sample size was 171 respondents, namely Coffee Shope Shadow consumers. This study used validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence the dependent variable and the percentage level of influence of the research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable, with all t-values > t-table and significance values<0.05. With a determination level of 0.619, or 61.90%, the effect was positive and significant. Keywords: Influencer, Taste Quality, Local Product Service, and Purchase Decisions =========================================== Penelitian ini bertujuan untuk mengetahui apakah Pengaruh Influencer Kualitas Cita Rasa dan Pelayanan Produk Lokal Terhadap Tingkat Pembelian Pelanggan Di Coffe Shope Shadow Co Rantauprapat. Jumlah sampel sebanyak 171 responden yaitu konsumen coffee shope shadow. Penelitian ini menggunakan uji validitas, uji reabilitas, uji asumsi klasik, uji regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan menggunakan SPSS 27. Penelitian dilakukan untuk meneliti bagaimana variabel independent memberikan pengaruh terhadap variabel dependent dan tingkat persentasi pengaruh variabel penelitian dengan melakukan penyebaran angket penelitian kepada responden dan melakukan pengujian. Hasil penelitian menunjukkan bahwa seluruh variabel independent memberikan pengaruh terhadap variabel dependent dengan nilai seluruh t hitung > t table dan nilai signifikan < 0,05, dengan tingkat determinasi yaitu 0,619 atau sebesar 61,90% memberikan pengaruh yang positif dan signifikan. Kata kunci: Influencer, Kualitas cita rasa, pelayanan produk lokal dan Tingkat pembelian
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Influencer, Taste Quality, Local Product Service, and Purchase Decisions================Influencer, Kualitas cita rasa, pelayanan produk lokal dan Tingkat pembelian |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 26 May 2026 07:04 |
| Last Modified: | 26 May 2026 07:04 |
| URI: | http://repository.ulb.ac.id/id/eprint/2428 |
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