WIDA AFRI FADHIA SIREGAR, NPM 2201200292 (2026) STRATEGI MENGEMBANGKAN BISNIS UMKM DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN DI DESA MAMPANG. Tugas_Akhir(Artikel) JHSS: Journal of Humanities and Social Studies, 10 (1). pp. 505-511. ISSN 2598-120X(e-ISSN) 2598-117X(p-ISSN)
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Abstract
This study aims to determine whether the Strategy for Developing MSME Businesses in an Effort to Increase Purchasing Decisions in Mampang Village. The number of samples was 119 respondents, namely employees of PDAM Tirta Bina Labuhanbatu. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all calculated t values > t table and significant values<0.05 with an R Square level of 0.937 or 93.07%. This means that the results of the structural model test obtained an R-Square value in the high category. Keywords: Digital Marketing, Product Innovation, Purchasing Decisions
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Product Innovation, Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 05 Jun 2026 04:09 |
| Last Modified: | 05 Jun 2026 04:09 |
| URI: | http://repository.ulb.ac.id/id/eprint/2501 |
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