THE INFLUENCE OF FACILITIES, PRICE, SERVICE QUALITY AND FOOD MENU INNOVATION ON CONSUMER SATISFACTION AT AYANA SUMBERJO BUFFET SEBLAK

IRMAYANI DALIMUNTHE, NPM 2201200273 (2026) THE INFLUENCE OF FACILITIES, PRICE, SERVICE QUALITY AND FOOD MENU INNOVATION ON CONSUMER SATISFACTION AT AYANA SUMBERJO BUFFET SEBLAK. Tugas_Akhir(Artikel) International Journal of Science, Technology & Management. pp. 283-295. ISSN 2722 – 4015(e-ISSN)

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Abstract

This study aims to determine the effect of facilities, price, service quality, and menu innovation on consumer satisfaction at Seblak Prasmanan Ayana Sumberjo. This research uses a quantitative approach with a survey method through the distribution of questionnaires to consumers who have made purchases. The data obtained were analyzed using multiple linear regression analysis to determine the relationship between the research variables. The results show that the available facilities provide comfort for consumers while at the business location, thereby increasing their satisfaction. Prices that are considered appropriate with product quality also influence the level of consumer satisfaction. In addition, good service quality such as friendliness, speed, and accuracy in serving consumers can provide a positive experience. Menu innovation that is diverse and attractive is also a factor that can increase consumers' interest in enjoying the products offered. Overall, it can be concluded that facilities, price, service quality, and menu innovation play an important role in increasing consumer satisfaction at Seblak Prasmanan Ayana Sumberjo. Keywords: Facilities; Price; Service Quality; Menu Innovation And Consumer Satisfaction

Item Type: Article
Uncontrolled Keywords: Facilities; Price; Service Quality; Menu Innovation And Consumer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 08 Jun 2026 08:16
Last Modified: 08 Jun 2026 08:16
URI: http://repository.ulb.ac.id/id/eprint/2518

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