MARCHELIUS MULAWARMAN, NPM 2208100054 (2026) IMPLEMENTASI AUGMENTED REALITY PADA MEDIA BROSUR UNTUK PROMOSI PRODUK OLI MESIN PADA BENGKEL SEPEDA MOTOR. Skripsi thesis, Universitas Labuhanbatu.
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Abstract
Brosur kertas yang selama ini digunakan bengkel sepeda motor untuk menawarkan oli mesin sering kali kurang menarik perhatian. Tampilan yang statis dan ruang yang terbatas membuat informasi penting mengenai spesifikasi serta keunggulan produk tidak tersampaikan dengan maksimal kepada konsumen. Penelitian ini hadir untuk menjawab permasalahan tersebut dengan memanfaatkan teknologi Augmented Reality (AR) pada media brosur promosi. Melalui pendekatan marker based tracking, brosur cetak dirancang sebagai marker yang dapat dipindai menggunakan kamera smartphone untuk menampilkan objek 3D, animasi, dan informasi produk yang interaktif. Selain merancang aplikasinya, penelitian ini juga menguji sejauh mana media promosi berbasis AR ini efektif menyampaikan informasi dan bagaimana respon konsumen di lapangan. Hasil penelitian menunjukkan bahwa integrasi AR berhasil mengubah brosur konvensional menjadi media promosi yang jauh lebih menarik dan mudah dipahami. Pengalaman visual yang interaktif ini terbukti meningkatkan ketertarikan serta pemahaman konsumen terhadap produk oli mesin, sekaligus menjadi pilihan media promosi yang modern dan kompetitif bagi pengelola bengkel. Kata Kunci: Augmented Reality, Brosur Interaktif, Media Promosi, Oli Mesin, Bengkel Sepeda Motor ============================================ Traditional printed brochures used by motorcycle repair shops to promote engine oil often fail to capture customer interest. Their static design and limited space hinder the effective delivery of key product specifications and benefits. This study addresses this issue by integrating Augmented Reality (AR) technology into promotional brochures. Using a marker-based tracking approach, the printed brochure is designed as a marker that, when scanned with a smartphone, displays interactive 3D models, animations, and product details. Beyond system development, this research evaluates the effectiveness of AR-based media in delivering information and measures customer responses. The results demonstrate that incorporating AR transforms conventional brochures into a significantly more engaging and accessible promotional tool. This interactive visual experience successfully enhances customer interest and product understanding, offering a modern and competitive promotional strategy for motorcycle repair shop owners. Keywords: Augmented Reality, Interactive Brochure, Promotional Media, Engine Oil, Motorcycle Repair Shop
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Augmented Reality, Brosur Interaktif, Media Promosi, Oli Mesin, Bengkel Sepeda Motor==============Augmented Reality, Interactive Brochure, Promotional Media, Engine Oil, Motorcycle Repair Shop |
| Subjects: | H Social Sciences > HM Sociology Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4450 Databases |
| Divisions: | Fakultas Sains Dan Teknologi > Teknologi Informasi |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 03 Sep 2026 03:38 |
| Last Modified: | 03 Sep 2026 03:38 |
| URI: | http://repository.ulb.ac.id/id/eprint/2725 |
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