THE INFLUENCE OF DISTANCE, PRODUCT PRICE, BRAND IMAGE, AND SERVICE QUALITY ON CUSTOMER CHOICE OF COMPLEX PT. NUBIKA JAYA AT MINI MARKET ALFAMART, ALFAMIDI AND INDOMARET BLOK SONGO, KOTAPINANG

Ucok Erwinanto Malau, NPM 1901100063 (2023) THE INFLUENCE OF DISTANCE, PRODUCT PRICE, BRAND IMAGE, AND SERVICE QUALITY ON CUSTOMER CHOICE OF COMPLEX PT. NUBIKA JAYA AT MINI MARKET ALFAMART, ALFAMIDI AND INDOMARET BLOK SONGO, KOTAPINANG. Tugas_ Akhir (Artikel) : Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 6 (3). pp. 3435-3451. ISSN 2621-606X (e-ISSN)

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Abstract

The Retail in Indonesia has appeared one by one over time, including in rural areas like the Blok Songo Area, a village in the Kotapinang District of the North Sumatra Province. In Blok Songo, there are retail companies Alfamart, Alfamidi, and Indomaret. This creates competition that confuses each customer. The strategy implemented by retail companies makes customers more attached to their respective products; however, the obstacle that frequently arises for customers is the difference in distance, price, brand image, and service quality, which causes customer dissatisfaction. As a result, the purpose of this study have two sides. first, to investigate the factors that influence customers' decisions regarding Alfamart, Alfamidi, and Indomaret as shopping destinations. Second, to know a significant impact on customers from the Complex where residents are angaged in the efficient operation of a retail busiess, by taking an interviews with the complex’s authorities in order to gather data that will be beneficial to every retailerin developing, change and even create a new marketing tecniques that link the key feature that significantly affect visitor interest. The Analytical Hierarchy Process is the method that is utilized and the last result of the alternatives Alfamidi Obtaining 0,51925, Indomaret 0,31002 and Alfamat with 0,17073 score. Keywords: Distance, Cost, Brand Image, and Service Quality

Item Type:	Article
Uncontrolled Keywords:	Distance, Cost, Brand Image, and Service Quality
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	26 Oct 2023 08:47
Last Modified:	26 Oct 2023 08:47
URI:	http://repository.ulb.ac.id/id/eprint/421

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