THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER VISIT INTENTIONS (STUDY ON GELAS BATU CAFE 5 RANTAUPRAPAT)

Eliza, NPM 1901300245 (2023) THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER VISIT INTENTIONS (STUDY ON GELAS BATU CAFE 5 RANTAUPRAPAT). Tugas_ Akhir (Artikel) : International Journal of Quantitative Management (IJQM), 1 (1). pp. 12-20.

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Abstract

The intention to visit consumers plays a very important role in ensuring that the company can compete, because without the intention to visit and buy from consumers, the products produced by the company will not provide income for the company's activities. The aim of this research is to reveal the influence of digital marketing and product quality on consumers' visiting intentions. The research population adheres to the Maximum Likehood Estimation (MLE) concept, the number of samples in the survey ranges from 100-200 samples which are estimated based on the number of indicators. The number of samples taken for this research was 106 people who were consumers of the Gelas Batu 5 Rantauprapat Cafe. The sampling technique uses accidental sampling (i.e. any respondent who coincidentally meets the researcher). The scale technique used by the author chose a Likert scale. Meanwhile, for data analysis techniques in solving problems using the Smart PLS v.4.0 application to predict the model tested in the research. Keywords : Digital Marketing, Product Quality, Intention To Visit.

Item Type:	Article
Uncontrolled Keywords:	Digital Marketing, Product Quality, Intention To Visit.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	26 Oct 2023 10:01
Last Modified:	26 Oct 2023 10:01
URI:	http://repository.ulb.ac.id/id/eprint/430

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