Widya Asvita Putri Nst, NPM 1901300178 (2023) IMPLEMENTASI PRAKTIK PROMOSI DISKON DAN GIVEWAY MEDIA SOSIAL DALAM MENARIK MINAT BELI KONSUMEN. Tugas_ Akhir (Artikel) : Journal of Trends Economics and Accounting Research, 3 (4). pp. 484-491. ISSN 2745-7710 (Media Online)
![[img]](http://repository.ulb.ac.id/style/images/fileicons/text.png) |
Text
COVER_PENGESAHAN_PERNYATAAN_LOA.pdf Download (1MB) |
|
Text
ARTIKEL ILMIAH WIDYA ASVITA PUTRI.pdf Download (341kB) |
Abstract
Tujuan dalam penelitian ini yaitu untuk mengetahui pengaruh variabel diskon dan giveaway terhadap minat beli konsumen. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan teknik pengambilan data penelitian melalui kuesioner dengan skala likert. Penelitian ini menggunakan 100 responden dikota Rantauprapat dengan teknik pengambilan sample dengan metode purposive sampling. Metode analisis data yang digunakana adalah uji analisis regresi linier berganda dengan uji t, uji koefisien determinan ditunjukan bahwa masing-masing variabel bebas berpengaruh dan signifikan untuk variabel diskon dan giveaway terhadap minat beli konsumen toko Fashion Outlet Rantauprapat. Berdasarkan hasil analisis data dapat diketahui bahwa variabel diskon (X1) memiliki pengaruh signifikan terhadap variabel minat beli (Y), sedangkan variabel giveaway (X2) berpengaruh terhadap minat beli (Y). Berdasarkan hasil tersebut, maka dapat disimpulkan bahwa dalam penelitian ini pemberian diskon dan giveaway lebih efektif dalam mendorong terjadinya minat beli responden Kata Kunci: Diskon; Giveaway; Minat Beli ==================================================================== The purpose of this study is to determine the effect of discount and giveaway variables on consumer buying interest. This type of research is quantitative research that uses research data collection techniques through questionnaires with Likert scales. This study used 100 respondents in Rantauprapat city with a sampling technique with purposive sampling method. The data analysis method used is a multiple linear regression analysis test with a t test, the determinant coefficient test shows that each independent variable has an effect and is significant for discount and giveaway variables on the buying interest of consumers of Rantauprapat Fashion Outlet stores. Based on the results of data analysis, it can be seen that the discount variable (X1) has a significant influence on the buying interest variable (Y), while the giveaway variable (X2) has an effect on buying interest (Y). Based on these results, it can be concluded that in this study the provision of discounts and giveaways is more effective in encouraging respondents' buying interest Keywords: Discounts; Giveaways; Buying Interest
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Diskon; Giveaway; Minat Beli ========================= Discounts; Giveaways; Buying Interest |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 30 Oct 2023 09:28 |
| Last Modified: | 30 Oct 2023 09:28 |
| URI: | http://repository.ulb.ac.id/id/eprint/442 |
Actions (login required)
 |
View Item |
