RINI SOPIANI, NPM 1901100026 (2023) ANALISIS PERANAN KINERJA, PROMOSI, DAN PELAYANAN RADIO RSPD 96,5 FM TERHADAP KEPUASAN MASYARAKAT DALAM MENYAMPAIKAN INFORMASI. Tugas_Akhir (Artikel) JURNAL EKONOMIKA45, 9 (2). pp. 452-467. ISSN 2798-575X (e-ISSN)/ 2354-6581 (p-ISSN)
![[img]](http://repository.ulb.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Download (629kB) |
|
Text
ARTIKEL.pdf Download (861kB) |
Abstract
The aim of this research is to determine the influence of the performance, promotion and service of RSPD 96.5 FM Radio on public satisfaction in conveying information. This type of research is quantitative research. The sample used was 100 people, namely loyal listeners of RSPD Radio 96.5 FM. The research results show that performance, promotion and service have a positive and significant effect both partially and simultaneously. For the performance variable (X1), the value obtained was tcount (3.541) > ttable 1.661) and a significance level of 0.001 < 0.05. This means that performance partially influences community satisfaction. For the promotion variable (X2), the value obtained is tcount (2.946) > ttable (1.661) and the significance level is 0.001 < 0.05. This means that promotion partially influences public satisfaction. For service (X3), the value obtained is tcount (4,722) > ttable (1.661) and the significance level is 0.000 < 0.05. This means that service partially influences community satisfaction. The coefficient of determination test results obtained a value of 0.725. This value means that public satisfaction can be explained by performance, promotion and service by 72.5%. Meanwhile, the remaining 27.5% was influenced by other variables not examined in this research. Keywords : Performance, Promotion, Service, Community Satisfaction ==================================================================================================== Tujuan penelitian ini adalah untuk mengetahui pengaruh kinerja, promosi dan pelayanan Radio RSPD 96,5 FM terhadap kepuasan masyarakat dalam menyampaikan informasi. Jenis penelitian ini adalah penelitian kuantitatif. Sampel yang digunakan adalah sebanyak 100 orang yaitu para pendengar setia Radio RSPD 96,5 FM. Hasil penelitian menunjukkan bahwa kinerja, promosi dan pelayanan berpengaruh positif dan signifikan baik secara parsial maupun simultan. Untuk variabel kinerja (X1), diperoleh nilai thitung (3,541) > ttabel 1,661) dan taraf signifikasi 0,001 < 0,05. Hal ini berarti bahwa secara parsial kinerja berpengaruh terhadap kepuasan masyarakat. Untuk variabel promosi (X2), diperoleh nilai thitung (2,946) > ttabel (1,661) dan taraf signifikansi 0,001< 0,05. Hal ini berarti bahwa secara parsial promosi berpengaruh terhadap kepuasan masyarakat, Untuk pelayanan (X3), diperoleh nilai thitung (4.722) > ttabel (1,661) dan taraf signifikansi 0,000< 0,05. Hal ini berarti bahwa secara parsial pelayanan berpengaruh terhadap kepuasan masyarakat. Hasil uji koefisien determinasi di dapat nilai sebesar sebesar 0,725. Nilai ini berarti bahwa Kepuasan masyarakat mampu dijelaskan oleh kinerja, promosi dan layanan sebesar 72,5%. Sedangkan sisanya sebesar 27,5% dipengaruhi variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci : Kinerja, Promosi, Pelayanan, Kepuasan Masyarakat
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Performance, Promotion, Service, Community Satisfaction =================================================== Kinerja, Promosi, Pelayanan, Kepuasan Masyarakat |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 08 Aug 2024 04:33 |
| Last Modified: | 08 Aug 2024 04:33 |
| URI: | http://repository.ulb.ac.id/id/eprint/882 |
Actions (login required)
 |
View Item |
