APERIUS ZEGA, NPM 2101100021 (2025) INTRODUCTION AND MARKETING OF LOCAL NATURAL TOURISM POTENTIAL PEMATANG VILLAGE, NORTH LABUHANBATU REGENCYTHROUGH SOCIAL MEDIA. Tugas_Akhir(Artikel) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE), 5 (1). pp. 59-69. ISSN 2808-8611 (e-ISSN)
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Abstract
Social media has penetrated into many parts of people's lives, including influencing the way tourists conduct tourism activities in Pematang Village. This study aims to understand the contribution of social media in promoting tourism in Pematang Village and to formulate steps to optimize social media as a tourism promotion tool. The method used in this study is descriptive qualitative with data collection methods of observation, documentation and interviews with tourists and the community around the tourist attractions of Pematang Village. The data analysis technique used is SWOT analysis in SWOT analysis there are external factors consisting of opportunities and threats and internal factors consisting of strengths and weaknesses. Keywords : Marketing Local Natural Tourism Potential and Social Media
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Marketing Local Natural Tourism Potential and Social Media |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 17 Jun 2025 03:50 |
| Last Modified: | 17 Jun 2025 03:50 |
| URI: | http://repository.ulb.ac.id/id/eprint/1480 |
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