MARIANA SIPAHUTAR, NPM 2101100094 (2025) PENGARUH IMPULSE BUYING, LOKASI DAN PROMOSI TERHADAP MINAT BELI ULANG KONSUMEN AIR MINUM MASAK DI DEPOT DELIMA WATER DESA HATIRAN. Tugas_Akhir (Artikel) Jurnal Manajemen Bisnis Kewirausahaan, 4 (1). pp. 85-106. ISSN 2829-2502 (e-ISSN) 2829-260X (p-ISSN)
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh impulse buying, lokasi dan promosi terhadap minat beli ulang konsumen air minum masak di depot Delima Water. Jenis Penelitian Ini Adalah Penelitian Asosiatif. Pengumpulan Data Dalam Penelitian ini dilakukan melalui pendekatan survey dengan jenis penelitian deskriptif kuantitatif dengan menyebar kuesioner kepada 100 responden, sedangkan populasi yang dijadikan dalam penelitian ini adalah pelanggan depot Air Masak Delima Water. Teknik pengumpulan data dilakukan dengan wawancara, kuesioner dan studi dokumentasi. Alat analisis data yang digunakan pada penelitian ini menggunakan SPSS. Teknik analisis data dalam penelitian ini adalah analisis deskriptif. Hasil penelitian ini menunjukkan bahwa impulse buying, Lokasi dan promosi berpengaruh terhadap minat beli ulang konsumen air minum masak di depot Delima Water. dapat dilihat pada kolom Adjusted R Square yaitu sebesar 0,783. Nilai ini berarti bahwa minat beli mampu ulang konsumen dijelaskan oleh impulse buying, Lokasi dan promosi sebesar 78,3%. Sedangkan sisanya sebesar 21,7% dipengaruhi variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci : Pembelian Impuls, Lokasi, Promosi, Minat Beli Ulang ================================================================================================== This study aims to determine the effect of impulse buying, location and promotion on the repurchase interest of consumers of boiled drinking water at the Delima Water depot. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 100 respondents, while the population used in this study were customers of the Delima Water Cooked Water depot. Data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study used SPSS. The data analysis technique in this study was descriptive analysis. The results of this study indicate that impulse buying, location and promotion have an effect on the repurchase interest of consumers of boiled drinking water at the Delima Water depot. can be seen in the Adjusted R Square column which is 0.783. This value means that the consumer's repurchase interest is explained by impulse buying, location and promotion by 78.3%. While the remaining 21.7% is influenced by other variables not examined in this study. Keywords : Impulse Buying, Location, Promotion, Repurchase Interest
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Pembelian Impuls, Lokasi, Promosi, Minat Beli Ulang=================Impulse Buying, Location, Promotion, Repurchase Interest |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 25 Jun 2025 07:42 |
| Last Modified: | 25 Jun 2025 07:42 |
| URI: | http://repository.ulb.ac.id/id/eprint/1519 |
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