AYU MELINDA SARI, NPM 2201300338 (2026) PENGARUH MODAL USAHA, LAMA USAHA, DAN INOVASI DESAIN TERHADAP KINERJA UMKM PENJAHIT RUMAHAN DI KABUPATEN LABUHANBATU. Tugas_Akhir(Artikel) Journal of Innovative and Creativity, 6 (1). pp. 20996-21006. ISSN 2775-771X (e-ISSN) 2962-570X (p-ISSN)
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Abstract
This study aims to analyze the influence of business capital, business duration, and design innovation on the performance of home-based sewing MSMEs in Labuhanbatu Regency. The study employed a quantitative approach with an associative design. The population consisted of home based sewing MSMEs in the Panai Tengah and Panai Hulu Districts, with a sample of 30 respondents selected using a purposive sampling technique. Data were collected through a closed-ended questionnaire with a Likert scale, and then analyzed using multiple linear regression. The results showed that simultaneously, business capital, business duration, and design innovation significantly influenced MSME performance. However, partially, only design innovation had a positive and significant effect on MSME performance, while business capital and business duration did not. The coefficient of determination (R²) of 0.794 indicates that 79.4% of the variation in MSME performance can be explained by these three variables, with the remainder influenced by factors outside the study. This study confirms that design innovation is a dominant factor in improving the performance of home-based sewing MSMEs. Therefore, business actors are advised to focus more on developing creativity and design innovation to increase competitiveness and business success. Keywords: Business Capital, Length Of Business, Design Innovation, MSME Performance ============================================================ Penelitian ini bertujuan untuk menganalisis pengaruh modal usaha, lama usaha, dan inovasi desain terhadap kinerja UMKM penjahit rumahan di Kabupaten Labuhanbatu. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Populasi dalam penelitian ini adalah penjahit rumahan di Kecamatan Panai Tengah dan Panai Hulu, dengan sampel sebanyak 30 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner tertutup dengan skala Likert, kemudian dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan modal usaha, lama usaha, dan inovasi desain berpengaruh signifikan terhadap kinerja UMKM. Namun, secara parsial hanya inovasi desain yang berpengaruh positif dan signifikan terhadap kinerja UMKM, sedangkan modal usaha dan lama usaha tidak berpengaruh signifikan. Nilai koefisien determinasi (R²) sebesar 0,794 menunjukkan bahwa 79,4% variasi kinerja UMKM dapat dijelaskan oleh ketiga variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Penelitian ini menegaskan bahwa inovasi desain merupakan faktor dominan dalam meningkatkan kinerja UMKM penjahit rumahan. Oleh karena itu, pelaku usaha disarankan untuk lebih fokus pada pengembangan kreativitas dan inovasi desain guna meningkatkan daya saing dan keberhasilan usaha Kata kunci: Modal Usaha, Lama Usaha, Inovasi Desain, Kinerja UMKM
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Business Capital, Length Of Business, Design Innovation, MSME Performance==============Modal Usaha, Lama Usaha, Inovasi Desain, Kinerja UMKM |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 02 Jun 2026 03:23 |
| Last Modified: | 02 Jun 2026 03:23 |
| URI: | http://repository.ulb.ac.id/id/eprint/2451 |
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