ASRUL PADJRI DALIMUNTHE, NPM 2001100021 (2024) PERSEPSI PEMBELI TERHADAP KUALITAS DAN KERAGAMAN PRODUK PADA PUSAT JAJANAN SAFWA BAKERY RANTAUPRAPAT. Tugas_Akhir(Artikel) Management Studies and Entrepreneurship Journal, 5 (2). pp. 9583-9591.
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Abstract
This study aims to determine how buyers' perceptions of the quality and diversity of products at the Safwa Bakery Snack Center Rantauprapat. This research determines buyer perceptions, the quality and diversity of Safwa Bakery Rantauprapat Snack Center products influence people's decisions to buy these products. This research utilizes a qualitative descriptive approach. Data was collected through direct observation and interviews with predetermined buyers. The data obtained from buyers was observed then the data was analyzed and presented and made a conclusion. The results showed that the products in Safwa Bakery Rantauprapat are maintaining product quality so that people are interested in making repeat purchases and more visitors. Keywords: Purchase Perception, Product Quality and Diversity ============================================================= Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli terhadap kualitas dan keragaman produk pada Pusat Jajanan Safwa Bakery Rantauprapat. Penelitian ini menentukan persepsi pembeli, kualitas dan keragaman produk Pusat Jajanan Safwa Bakery Rantauprapat mempengaruhi keputusan masyarakat untuk membeli produk tersebut. Penelitian ini memanfaatkan pendekatan deskriptif kualitatif. Data dikumpulkan melalui observasi dan wawancara secara langsung kepada pembeli yang sudah ditentukan. Data yang didapatkan dari pembeli diamati kemudian data dianalisis dan dipresentasikan dan membuat kesimpulkan. Hasil penelitian menunjukkan bahwa produk yang ada di Safwa Bakery Rantauprapat adalah menjaga kualitas produk sehingga masyarakat tertarik untuk melakukan pembelian ulang dan lebih banyak pengunjung. Kata Kunci: Persepsi Pembelian, Kualitas dan Keragaman Produk
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Purchase Perception, Product Quality and Diversity===============Persepsi Pembelian, Kualitas dan Keragaman Produk |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 09 Jun 2026 04:24 |
| Last Modified: | 09 Jun 2026 04:24 |
| URI: | http://repository.ulb.ac.id/id/eprint/2521 |
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