SRI RAHAYU, NPM 2201100171 (2026) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO KELONTONG DI MERANTI PAHAM PANAI HULU. Tugas_Akhir(Artikel) YUME : Journal of Management, 9 (2). pp. 917-931. ISSN 2614-851X(e-ISSN)
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Abstract
Tujuan penelitian ini adalah untuk menguji bagaimana pelanggan toko kelontong Meranti Paham Panai Hulu menilai kepuasan mereka berdasarkan persepsi harga, kualitas produk, dan kualitas layanan. Dengan menggunakan desain studi asosiatif, penelitian ini menggunakan teknik kuantitatif. Seratus orang dipilih secara acak menggunakan metode pengambilan sampel bertujuan untuk mengisi survei yang digunakan untuk mengumpulkan data. Berbagai uji statistik digunakan untuk memeriksa data, termasuk uji validitas dan reliabilitas, pengujian asumsi klasik, uji t, uji F, dan koefisien determinasi, semuanya dilakukan dengan bantuan perangkat lunak SPSS. Kepuasan pelanggan dipengaruhi secara positif dan signifikan oleh persepsi harga, kualitas produk, dan kualitas layanan, menurut data. Telah ditentukan bahwa faktor terpenting yang memengaruhi kepuasan pelanggan adalah kualitas layanan. Dengan nilai Adjusted R Square sebesar 0,782, ketiga variabel independen tersebut memiliki dampak substansial terhadap kepuasan pelanggan. Ini berarti bahwa model penelitian menjelaskan 78,2% variasi dalam kepuasan pelanggan, sementara faktor lain menjelaskan sisanya sebesar 21,8%. Berdasarkan hasil ini, tampaknya cara terbaik bagi toko kelontong untuk meningkatkan kepuasan pelanggan adalah dengan memberikan layanan yang lebih baik, menggunakan taktik penetapan harga yang wajar, dan menjaga kualitas produk tetap konsisten. Kata Kunci : Persepsi Harga, Kualitas Produk, Kualitas Pelayanan, Kepuasan Konsumen ======================================================================== The purpose of this research is to examine how Meranti Paham Panai Hulu grocery store customers rate their satisfaction based on their perceptions of price, product quality, and service quality. Using an associative study design, this research utilised a quantitative technique. One hundred people were chosen at random using purposive sampling methods to fill out the surveys that were used to gather data. A variety of statistical tests were used to examine the data, including tests for validity and reliability, testing for classical assumptions, t-tests, F-tests, and coefficients of determination, all accomplished with the help of SPSS software. Customer satisfaction is positively and significantly impacted by pricing perception, product quality, and service quality, according to the data. It has been determined that the single most important factor affecting consumer happiness is service quality. With an Adjusted R Square value of 0.782, all three independent variables have a substantial impact on customer satisfaction. This means that the research model explains 78.2% of the variation in customer satisfaction, while other factors account for the remaining 21.8%. Based on these results, it seems that the best way for grocery stores to increase customer happiness is to provide better service, use reasonable pricing tactics, and keep product quality consistent. Keywords: Price Perception, Product Quality, Service Quality, Customer Satisfaction
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Persepsi Harga, Kualitas Produk, Kualitas Pelayanan, Kepuasan Konsumen===============Price Perception, Product Quality, Service Quality, Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 07 Jul 2026 03:03 |
| Last Modified: | 07 Jul 2026 03:03 |
| URI: | http://repository.ulb.ac.id/id/eprint/2581 |
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