NURUL APRILIA MUNTHE, NPM 2201100133 (2026) PENGARUH KEMUDAHAN PENGGUNAAN APLIKASI TRING TERHADAP KEPUASAN NASABAH PADA PT. PEGADAIAN UNIT KAMPUNG PAJAK. Tugas_Akhir(Artikel) Mandiri: Jurnal Akuntansi dan Keuangan, 5 (2). pp. 650-659. ISSN 2829 9329(e-ISSN)
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Abstract
Perkembangan layanan digital di sektor pegadaian menuntut aplikasi yang mudah digunakan agar dapat meningkatkan pengalaman dan kepuasan nasabah. Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan aplikasi Tring terhadap kepuasan nasabah pada PT. Pegadaian Unit Kampung Pajak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 95 nasabah sebagai responden. Data dianalisis menggunakan regresi linier sederhana untuk menguji pengaruh kemudahan penggunaan terhadap kepuasan nasabah. Hasil penelitian menunjukkan bahwa kemudahan penggunaan aplikasi Tring berpengaruh positif dan signifikan terhadap kepuasan nasabah. Kemudahan penggunaan mampu menjelaskan sebesar 63% variasi kepuasan nasabah, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa semakin mudah aplikasi Tring dipahami dan digunakan, semakin tinggi tingkat kepuasan nasabah. Oleh karena itu, peningkatan kemudahan penggunaan, terutama melalui penyederhanaan fitur dan navigasi aplikasi, penting dilakukan untuk mendukung peningkatan kualitas layanan digital dan kepuasan nasabah. Kata Kunci: Kemudahan Penggunaan, Kepuasan Nasabah, Aplikasi Tring, Layanan Digital ================================================================== The development of digital services in the pawnshop sector requires user friendly applications to improve customer experience and satisfaction. This study aims to analyze the effect of the ease of use of the Tring application on customer satisfaction at PT. Pegadaian Kampung Pajak Unit. A quantitative approach with a survey method was employed, involving 95 customers as respondents. The data were analyzed using simple linear regression to examine the effect of ease of use on customer satisfaction. The results indicate that the ease of use of the Tring application has a positive and significant effect on customer satisfaction. Ease of use explains 63% of the variation in customer satisfaction, while the remaining variation is influenced by other factors outside the research model. These findings indicate that the easier the Tring application is to understand and use, the higher the level of customer satisfaction. Therefore, improving ease of use, particularly through simplifying application features and navigation, is important to support the enhancement of digital service quality and customer satisfaction. Keywords: Ease of Use, Customer Satisfaction, Tring App, Digital Services
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Kemudahan Penggunaan, Kepuasan Nasabah, Aplikasi Tring, Layanan Digital=============Ease of Use, Customer Satisfaction, Tring App, Digital Services |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 03 Sep 2026 03:18 |
| Last Modified: | 03 Sep 2026 03:18 |
| URI: | http://repository.ulb.ac.id/id/eprint/2719 |
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