EFFECT PRODUCT QUALITY, SERVICE QUALITY AND PRICE ON CONSUMER PURCHASING DECISIONS OF THE PADANG AMPERA UNI RESTAURANT IN PINANG CITY

Alwi Nasution, NPM 1901200211 (2023) EFFECT PRODUCT QUALITY, SERVICE QUALITY AND PRICE ON CONSUMER PURCHASING DECISIONS OF THE PADANG AMPERA UNI RESTAURANT IN PINANG CITY. Tugas_ Akhir (Artikel) Ekonomis: Journal of Economies and Business, 7 (2). pp. 877-883. ISSN 2597-8829 (Online)

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Product Quality, Service Quality dan Price terhadap Buying Decision konsumen rumah makan padang ampera uni di Kota Pinang. Pengumpulan data dilakukan dengan penyebaran kuesioner dan disebar kepada 100 sampel penelitian yaitu konsumen ampere uni. Analisis data pada penelitian ini menggunakan bantuan smart pls 3. Teknik pengujian data yang dilakukan pada Pengujian secara parsial dan simultan. Hasil analisis menunjukkan bahwa secara keseluruhan variabel independent memberikan pengaruh yang positif dan signifikan terhadap variabel dependent, hal ini terlihat dari nilai seluruh t hitung memiliki nilai yang lebih tinggi dari t tabel dengan nilai signifikan dibawah 0,05, secara keseluruhan Hasil akhir penelitian bahwa variabel independent memberikan pengaruh sebesar 0,573 atau sebesar 57,30% dan sisanya dipengaruhi oleh faktor pendukung lainnya. Kata kunci : kualitas produk; kualitas layanan; harga; keputusan pembelian ========================================= This study aims to determine the effect of product quality, service quality and price on consumer purchasing decisions at Padang Ampera Uni Restaurant in Pinang City. Data collection was carried out by distributing questionnaires and distributing them to 100 research samples, namely uni ampere consumers. Data analysis in this study used the help of smart pls 3. Data testing techniques were carried out in partial and simultaneous testing. The results of the analysis show that overall the independent variables have a positive and significant influence on the dependent variable. This can be seen from the value of all t counts that have a higher value than t table with a significant value below 0.05. Overall, the final result of the study is that the independent variables gives an effect of 0.573 or 57.30% and the rest is influenced by other supporting factors. Keywords: product quality; service quality; price; buying decision

Item Type:	Article
Uncontrolled Keywords:	Kualitas Produk; Kualitas Layanan; Harga; Keputusan Pembelian ============================ Product Quality; Service Quality; Price; Buying Decision
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	26 Sep 2023 09:41
Last Modified:	26 Sep 2023 09:41
URI:	http://repository.ulb.ac.id/id/eprint/296

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