Ratih Purwati, NPM 1901100052 (2023) ANALISIS PERILAKU KONSUMTIF TERHADAP BELANJA ONLINE SEBAGAI KEBUTUHAN ATAUKAH GAYA HIDUP. Tugas_ Akhir (Artikel) Jurnal Jesya : Jurnal Ekonomi & Ekonomi Syariah, 6 (2). pp. 2152-2166. ISSN 2599-3410 (p-ISSN) / 2614-3259 (p-ISSN)
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Abstract
The presence of sophisticated technology in the business world is again a scapegoat for increasing changes in consumer behavior. This research is expected to re-solve problems regarding consumptive behavior of online shopping and influencing factors such as lifestyle, social media, social environment. The population in this study refers to Maximum Likehood Estimation (MLE), namely determining the number of samples based on the number of variable indicators as a whole 5 x 20 (indicators), the sample set is 100 samples. The sampling technique uses simple random sampling. The scale technique used by the author chooses a Likert scale. Finally, data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS software version 4. The conclusion of this study found that the respondent profile was dominated by millennials who were potential consumers of internet users and so on. From the results of hypothesis testing, it shows that lifestyle is the highest variable to impact consumptive behavior as seen from the highest t-statistic value among others. In addition, the social environment is a variable that also affects consumptive behavior that occurs in research. Meanwhile, the social media variable has not succeeded in playing its role as one of the supporting factors for the emergence of consumptive behavior. Keywords Lifestyle, Social Media, Social Environment, Consumptive Behavior.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Lifestyle, Social Media, Social Environment, Consumptive Behavior. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 02 Apr 2024 07:51 |
| Last Modified: | 02 Apr 2024 07:51 |
| URI: | http://repository.ulb.ac.id/id/eprint/622 |
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