SELVI NUR KHOLIZAH RAMBE, NPM 2001100117 (2024) PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO HASANAH BAKERY KAMPUNG PAJAK. Tugas_Akhir (Artikel) YUME : Journal of Management, 7 (1). pp. 645-654. ISSN 2614-851X (Online)
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Abstract
Penelitian bertujuan untuk mengetahi dan menganalisis Pengaruh kualitas produk, harga, kualitas pelayanan terhadap kepuasan konsumen pada Toko Hasanah Bakery Kampung Pajak.Populasi dalam penelitian ini adalah konsumen Toko Hasanah Bakery, penentuan sampel menggunakan probability sampling yang berjumlah 100 responden.Teknik pengumpulan data menggunakan kuisioner dan observasi sebagai instrumen penelitian.Jenis penelitian ini adalah deskriptif kuantitatif dimana data diolah menggunakan SPSS 20.0 for windows. Analisis data dengan menggunakan Uji Asumsi Klasik berupa Normalitas, Multikolinearitas Heterokedastisitas, Regresi Linear Berganda, Pengujian hipotesis menggunakan Uji t dan Uji F serta Uji Determinan Koefisien. Hasil Penilitian menujukkan bahwa Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai thitung 2,853 > ttabel 1,660 dengan taraf signifikan 0,005. Harga berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen dengan nilai thitung 0,421 < ttabel 1,660 dan taraf signifikan 0,675. Kualitas Pelayanan berpengaruh positif dengan signifikan dengan nilai thitung 2,934 > ttabel 1,660 dengan taraf signifikan 0,004.Hasil Penelitian berdasarkan Uji F secara simultan kualitas produk, harga, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kata Kunci : Produk, Harga, Pelayanan, Kepuasan, Kuantitatif ==================================================================================================== The study aims to determine and analyze the effect of product quality, price, service quality on customer satisfaction at Hasanah Bakery Kampung Pajak.The population in this study were consumers of Hasanah Bakery, determining the sample using probability sampling which amounted to 100 respondents.Data collection techniques using questionnaires and observation as research instruments. This type of research is descriptive quantitative where the data is processed using SPSS 20.0 for windows. Classical Assumption Test in the form of Normality, Multicollinearity Heterokedastisitas, Multiple Linear Regression, Hypothesis testing using t test and F test and Coefficient Determination Test. The research results show that product quality has a positive and significant effect on customer satisfaction with a tcount value of 2.853> ttable 1.660 with a significant level of 0.005. Price has a positive and insignificant effect on customer satisfaction with a tcount value of 0.421 < ttable 1.660 and a significant level of 0.675. Service quality has a positive and significant effect with a tcount value of 2.934> ttable 1.660 with a significant level of 0.004. Research results based on the F test simultaneously product quality, price, service quality have a positive and significant effect on customer satisfaction. Translated with DeepL.com (free version). Keywords : Product, Price, Service, Satisfaction, Quantitative
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Produk, Harga, Pelayanan, Kepuasan, Kuantitatif ========================================== Product, Price, Service, Satisfaction, Quantitative |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 07 Jun 2024 03:33 |
| Last Modified: | 04 Jul 2024 03:18 |
| URI: | http://repository.ulb.ac.id/id/eprint/778 |
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