THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER SATISFACTION SHOPPING NEEDS AT WHOLESALE GROCERIES MOTHER ERVINA MIDDLE AEK PAING VILLAGE

ELVI RAHMA DANI, NPM 1901100117 (2023) THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER SATISFACTION SHOPPING NEEDS AT WHOLESALE GROCERIES MOTHER ERVINA MIDDLE AEK PAING VILLAGE. Tugas_Akhir (Artikel) COSTING :Journal of Economic, Business and Accounting, 7 (1). pp. 1810-1823. ISSN 2597-5234

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Abstract

This study aims to analyze the effect of Product Quality, Price and Price Discounts on Consumer Satisfaction shopping needs at Wholesale Sembako Mrs. Ervina Kelurahan Aek Paing Tengah To determine the effect of Product Quality, Price and Promotion on Consumer Satisfaction with a sample of 134 people. The data collection technique was carried out by questionnaire or primary data ... The results showed that simultaneously the variables of the Effect of Product Quality, Price, and Promotion had a positive and significant effect on Customer Satisfaction with a calculated F value of 11,650 greater than Ftable 2.37 with a significant value of 0.000 < 0.05, partially Promotion has a positive and significant effect on consumer decisions obtained tcount 3.317> t table 1.65 and the significance value of t is 0.001 < 0.05. Keywords : Product Quality, Price, Promotion, Consumer Satisfaction ================================================================================================ Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Harga dan Diskon Harga terhadap Kepuasan Konsumen belanja kebutuhan di Grosir Sembako ibu Ervina Kelurahan Aek Paing Tengah Untuk mengetahui pengaruh Kualitas Produk, Harga dan Promosi terhadap Kepuasan Konsumen dengan sampel berjumlah 134 orang. Teknik pengumpulan data dilakukan dengan kuesioner atau data primer.. Hasil penelitian menunjukkan secara serempak variabel Pengaruh Kualitas Produk, Harga, Dan Promosi berpengaruh positif dan signifikan terhadap Kepuasan Konsumen dengan nilai F hitung 11,650 lebih besar dari Ftabel 2,37 dengan nilai signifikan 0,000 < 0,05, secara parsial Kualitas Produk berpengaruh positif tapi tidak signifikan terhadap Kepuasan Konsumen diperoleh nilai thitung 0,263 lebih kecil dari ttabel 1,65 secara parsial Harga berpengaruh positif tapi tidak signifikan terhadap keputusan konsuen untuk membeli dengan t hitung 1,985 lebih besar dari ttabel 1,65 dan nilai signifikansi t yakni 0,049 < 0,05, secara parsial Promosi berpengaruh positif dan signifikan terhadap Keputusan konsumen diperoleh nilai thitung 3,317 > ttabel 1,65 dan nilai signifikansi t yakni 0,001 < 0,05. Kata Kunci : Kualitas Produk, Harga, Promosi , Kepuasan Konsumen

Item Type:	Article
Uncontrolled Keywords:	Product Quality, Price, Promotion, Consumer Satisfaction ================================ Kualitas Produk, Harga, Promosi , Kepuasan Konsumen
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	11 Jun 2024 07:12
Last Modified:	11 Jun 2024 07:12
URI:	http://repository.ulb.ac.id/id/eprint/794

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