IMPLEMENTASI DIGITAL PAYMENT DI LINGKUNGAN UNIVERSITAS LABUHANBATU DAN DAMPAKNYA PADA KEPUTUSAN PENGGUNA

Nurriski Maysari, NPM 1901100035 (2023) IMPLEMENTASI DIGITAL PAYMENT DI LINGKUNGAN UNIVERSITAS LABUHANBATU DAN DAMPAKNYA PADA KEPUTUSAN PENGGUNA. Tugas_Akhir (Artikel) JEBI : Jurnal Ekonomi dan Bisnis, 26 (2). pp. 1-16. ISSN 2301-6469 (online) / 1693-0908 (print)

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Abstract

The purpose of this research is to be able to provide relevant information to stakeholders related to digital payments. The research design prioritizes collaborative descriptive research with a quantitative approach with primary data collection techniques as the main research data which contains various questions in a questionnaire arranged in a Google form that is distributed to all active students within the Labuhanbatu University campus, with as many as 150 samples. Data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. Based on the results of the research hypothesis test, among others, that the consumer motivation variable has not succeeded in becoming one of the factors that determine the occurrence of digital payment user decisions within the Labuhanbatu University academic community, the consumer perception variable becomes the second hypothesis which does not significantly affect digital payment user decisions within the University academic community. Labuhanbatu. This means that of the entire hypothesis, only the third hypothesis, namely the consumer behavior variable, has a strong and significant influence on digital payment user decisions in the academic community at Labuhanbatu University. Keywords : Consumer Motivation, Consumer Perception, Consumer Behavior, User Decision

Item Type: Article
Uncontrolled Keywords: Consumer Motivation, Consumer Perception, Consumer Behavior, User Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 25 Jun 2024 04:17
Last Modified: 25 Jun 2024 04:17
URI: http://repository.ulb.ac.id/id/eprint/816

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