ANALYSIS OF CONSUMER MOTIVATION USING CURRENT COD PAYMENT METHOD SHOP ONLINE

Siska Agustina, NPM 2001100121 (2024) ANALYSIS OF CONSUMER MOTIVATION USING CURRENT COD PAYMENT METHOD SHOP ONLINE. Tugas_Akhir (Artikel) Social Sciences Insights Journal, 2 (3). ISSN 3025-2687 (e-ISSN)

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Abstract

The research objectives of this main research place the variables of system quality, information quality, consumer knowledge, advertising and promotion to influence decisions and their impact on consumer motivation to use the COD method in online shopping. This research approach uses a quantitive research approach and a Systematic Literature Review (SLR) research design. The conclusion of this study found that in online business practices the role of system quality variables and website information quality related to COD payment method information influences purchasing decisions. Meanwhile, consumer knowledge variables, advertisements and promotions that display COD payment method information also influence consumer purchasing decisions. So the research findings that the COD payment model in online business practices in Indonesia is still the preferred payment method by the public compared to other payment systems. Another finding found that the COD payment method in this study occurred in the lower and middle class segments. Keywords : System Quality, Information Quality, Consumer Knowledge, Advertising, Promotion.

Item Type: Article
Uncontrolled Keywords: System Quality, Information Quality, Consumer Knowledge, Advertising, Promotion.
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Unnamed user with email repository@ulb.ac.id
Date Deposited: 15 Jul 2024 08:32
Last Modified: 15 Jul 2024 08:32
URI: http://repository.ulb.ac.id/id/eprint/846

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