Z-GENERATION ATTRACTION ANALYSIS USING E-MONEY PAYMENT IN ONLINE SHOPPING

Tiara Safitri, NPM 2001100010 (2024) Z-GENERATION ATTRACTION ANALYSIS USING E-MONEY PAYMENT IN ONLINE SHOPPING. Tugas_Akhir (Artikel) Yayasan Sasmita Jaya : Universitas Pamulang Fakultas Ekonomi dan Bisnis. 381 -391.

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Abstract

Technological developments that go hand in hand with changes in the financial payment system are increasingly sophisticated, especially the use of electronic money or e-money which provides more convenience and a sense of security to anyone. The purpose of this study was to determine the interest between trust, perceived convenience and perceived risk on user interest in using e-money. In this study, the sample used was 200 samples. Samples were taken using the purposive sampling method with certain considerations. The consideration in determining the sample is using Generation Z who has shopped online using e-money payments. The analysis technique used is using the SmartPLS 4.0 application and the method used is Structural Equation Model-Partial Least Square (SEM-PLS). Based on the results of data analysis, trust on user interest has a positive effect, perceived risk on user interest has a positive effect. Keywords : Trust, Perceived Ease, perceived Risk.

Item Type:	Article
Uncontrolled Keywords:	Trust, Perceived Ease, Perceived Risk.
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	15 Jul 2024 08:37
Last Modified:	15 Jul 2024 08:37
URI:	http://repository.ulb.ac.id/id/eprint/847

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