ANALYSIS OF ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL BEHAVIOR ON ENTREPRENEURIAL INTEREST IN GEN Z

Novita Febriyanti, NPM 2001100099 (2024) ANALYSIS OF ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL BEHAVIOR ON ENTREPRENEURIAL INTEREST IN GEN Z. Tugas_Akhir (Artikel) Yayasan Sasmita Jaya : Universitas Pamulang Fakultas Ekonomi dan Bisnis. pp. 259-268.

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Abstract

This study aims to determine the interest in entrepreneurship through the variables of entrepreneurial knowledge and entrepreneurial behavior in Gen Z in Aek Nabara city, Labuhanbatu Regency. This study involved 100 respondents who were selected using the Slovin formula in sampling. This research uses a quantitative approach with data collection through a google form questionnaire. The sample was taken using a purposive sampling technique because there were certain considerations, namely generation Z who had an interest in entrepreneurship. Based on the results of the description of the respondents, it was found that the age of 16-21 years was interested in entrepreneurship with agribusiness, fashion and culinary business types. The results of hypothesis testing that Gen Z has entrepreneurial knowledge and entrepreneurial behavior so that through this study the authors found that Gen Z in Aek Nabara city is Gen Z who has a positive mindset in taking entrepreneurship. Keywords : Entrepreneurial Knowledge, Entrepreneurial Behavior, Entrepreneurial Interest.

Item Type:	Article
Uncontrolled Keywords:	Entrepreneurial Knowledge, Entrepreneurial Behavior, Entrepreneurial Interest.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with email repository@ulb.ac.id
Date Deposited:	15 Jul 2024 09:54
Last Modified:	15 Jul 2024 09:54
URI:	http://repository.ulb.ac.id/id/eprint/850

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