FITRI AYU, NIM 2208100025 (2026) LAPORAN WIRAUSAHA PADA RUMAH MAKAN SIMPANG TIGO TANJUNG SATI. Skripsi thesis, Universitas Labuhanbatu.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis kegiatan kewirausahaan pada Rumah Makan Simpang Tigo Tanjung Sati yang meliputi pengelolaan operasional, strategi pemasaran, kualitas pelayanan, dan pengelolaan keuangan. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Rumah Makan Simpang Tigo Tanjung Sati telah menjalankan kegiatan usaha dengan cukup baik melalui pelayanan secara langsung dan pemanfaatan aplikasi GrabFood sebagai media pemasaran digital. Pengelolaan keuangan selama Januari–Juli 2026 menunjukkan total pendapatan sebesar Rp279.000.000, laba kotor sebesar Rp151.000.000, dan laba bersih sebesar Rp62.800.000. Meskipun terdapat kendala seperti persaingan usaha, keterbatasan promosi digital, dan pencatatan keuangan yang masih sederhana, usaha memiliki peluang untuk berkembang melalui peningkatan kualitas pelayanan, promosi digital, inovasi produk, dan pengelolaan keuangan yang lebih baik. Kata Kunci : Kewirausahaan, Rumah Makan, Strategi Pemasaran, GrabFood, Laporan Keuangan. ================================================================ This study aims to identify and analyze entrepreneurial activities at Simpang Tigo Tanjung Sati Restaurant, including operational management, marketing strategies, service quality, and financial management. The research used a descriptive qualitative method with data collected through observation, interviews, and documentation. The results show that Simpang Tigo Tanjung Sati Restaurant has managed its business activities quite well through direct customer service and the use of the GrabFood application as a digital marketing medium. Financial management during January–July 2026 recorded total revenue of IDR 279,000,000, gross profit of IDR 151,000,000, and net profit of IDR 62,800,000. Although the business faces several challenges, such as increasing competition, limited digital promotion, and simple financial record-keeping, it has opportunities for further development through improving service quality, digital promotion, product innovation, and financial management. Keywords : Entrepreneurship, Restaurant, Marketing Strategy, GrabFood, Financial Report.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Kewirausahaan, Rumah Makan, Strategi Pemasaran, GrabFood, Laporan Keuangan. ========================= Entrepreneurship, Restaurant, Marketing Strategy, GrabFood, Financial Report. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance T Technology > T Technology (General) |
| Divisions: | Fakultas Sains Dan Teknologi > Teknologi Informasi |
| Depositing User: | Unnamed user with email repository@ulb.ac.id |
| Date Deposited: | 03 Sep 2026 03:41 |
| Last Modified: | 03 Sep 2026 03:41 |
| URI: | http://repository.ulb.ac.id/id/eprint/2726 |
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